

形而有道Morphology and Virtue━弧形和圆,是几何中最具方向性和动势的形体,然而在东方的语境里,又有着独特的意味。展厅设计外立面的形象实墙漏一孔洞,借景于内,隐约可见序列的样板陈列区;而于内部而言,则贯通了通道的视觉感受,使有限走向了无限。接待区与办公区的圆形元素与之呼应,水平向的目视结构发展成垂直向的上升,构成空间里连续的整体。
Arcs and circles are the most directional and dynamic forms in geometry, yet in the Eastern context, they have a unique meaning. The solid wall of the facade has a hole, which lends itself to the inner view and vaguely reveals the sample display area of the sequence; while for the inner view, it penetrates the visual perception of the passage, making the limited to the infinite. The circular elements of the reception area and office area echo this, and the horizontal visual structure develops into a vertical rise, forming a continuous whole in the space.

“闲寂与平衡”除了名词的表面含义,也表现于空间的氛围建构、材料的物质性神情以及婉约、含蓄、“隐而密”的审美趋势。在玛格演达店,阴翳与光相互交错叠加,于一片凝练的空间基底之中,感受细微的时间变化,明暗之间,色彩被削弱,材料的自然肌理、温润的质感被重新关注,最终,展厅设计以至空间的本来面目得以真实地呈现。
In addition to the surface meaning of the term, "Leisurely Quietness" is also expressed in the construction of the atmosphere of the space, The physical expression of materials, and the aesthetic trend of being modest, subtle, and "hidden and dense". In MACIO Store(Yanda) , the shade and light are superimposed on each other, and the subtle changes in time are felt in a condensed spatial substrate, where the colors are weakened between light and dark, and the natural texture and warmth of the materials are refocused, so that the original nature of the space is finally presented.


【后记】Afterword━MACIO 系列展厅是我们和惠州玛格品牌方合作的第二个项目,基于目标客户的反馈和当地市场的调研,我们再次以家居体验式空间作为惠州总店设计构思的切入点,并在2021年对外推出的“MACIO 凝固的艺术”展厅的基础上,延续其成熟的落地经验和市场好评,同时借此机会进一步提升和强化品牌的价值与市场认知度,希望能够在激烈的市场环境下使惠州总店和江北店相互补充、协调,以空间为品牌文化的载体,彼此赋能。展厅设计感谢惠州品牌负责人童先生的再次委托,也欢迎大家预约到惠州玛格总店参观和体验。
MACIO series exhibition hall is the second project of our cooperation with Huizhou MACIO brand. Based on the feedback of target customers and local market research, we once again take home experience space as the starting point of the design idea of Huizhou Head Store. Based on the exhibition hall of "MACIO, ART OF SOLIDIFICATION" launched in 2021, Continue its mature experience and market praise, and at the same time take this opportunity to further enhance and strengthen the brand value and market recognition, hope to make the Huizhou Head Store and Jiangbei Store complement and coordinate each other in the fierce market environment, with space as the carrier of brand culture, and empower each other. Thanks to Mr. Tong, the person in charge of the Huizhou brand, for his re-entrustment, and welcome everyone to make an appointment to visit and experience the Huizhou MACIO Head Store.