项目信息
PROJECT INFORMATION
项目名称：惠州玛格定制展厅设计
Project Name：MACIO
项目地址：广东省惠州市江北万饰城店
Project Location：Wanhuaicheng, Huizhou city, Guangdong Province
设计公司：予美组建筑空间设计事务所
Design Company：YUMEI GROUP ARCHITECTURAL SPACE DESIGN OFFICE
创意总监：张志军
Creative Director：ZHANG ZHI JUN
参与设计：黄锦伟 钟立成 彭景松 李宇婷 黄小玲
Design Development：Huang Jinwei Zhong Licheng Peng Jingsong Li Yuting lrene
施工单位：鸿坤装饰
Copywriter：Hongkun decoration
空间摄影：山外视觉
Photography：Mountains beyond visual
设计面积：132㎡
Cover Area：132㎡
设计年份：2021
Design Years：2021
心绪于沉
MOOD IN THE SINK
隐喻其向
THE METAPHOR TO
凝固的艺术
ART OF SOLIDIFICATION
文明的缩影
THE EPITOME OF CIVILIZATION
身体流动·能量延续
BODY FLOW · ENERGY CONTINUITY
项目背景
PROJECT BACKGROUND
MACIO全屋高端家居定制品牌于2004年成立，惠州二店132平体验展厅于2020年11月入驻当地最高端家居建材城——江北万饰城，展厅设计委托于惠州极具创造力及高品质出品的予美组建筑设计工作室创始人张志军，以公寓式的空间体验概念进行布局，令人耳目一新的全案空间设计理念，使MACIO成为了全场家居定制最亮丽的焦点，此案的落地让MACIO在家居行业内上升了更高的台阶，同时也打破了历年全屋定制墨守成规传统展厅的概念，为真正的全屋家居定制作出了一个好的体验诠释！
MACIO whole house high-end household custom brand was established in 2004, huizhou two shop in 2020, 132 - experience hall 11, works in the local city - than in the north of the most high-end household act the role of city, commissioned in huizhou creative and high quality product to the set of architectural design studio founder zhang zhijun, in the concept of spatial experience of apartment layout, Refreshing a whole space design concept, the whole household custom make MACIO the focus of the brightest, let the case be born MACIO in household industry rose higher stage, but also broke the whole house custom calendar year rut exhibition hall, the concept of traditional for custom made real whole house home is a good experience interpretation!
项目形成
PROJECT FORM
MACIO这个项⽬，品牌负责人希望营造宁静、舒适、别致氛围，区别于传统的家居产品展示方式，人与产品产生自主交流的磁场，运用由点、线、面不规则的几何线条相互交织，散而聚的矛盾构成了一个隐约自由的平面空间，同时通过视觉与体验带来商业引流，这是我们骨子里的动机，为了达到一个结果而不是一个目的。
MACIO this project, the brand, hope to create a quiet, comfortable, chic atmosphere, head of household products display, which is different from traditional produce independent ac magnetic field, people and products used by the dot, line, face irregular geometrical line are intertwined, and scattered and the contradiction that together form a faint plane space of freedom, and at the same time through visual business experience and drainage, It's the motivation in our bones, to achieve an end rather than an end.
形式必须具有内容，且内容必须与自然联系在一起。透景望月的门头设计形式，透视着MACIO不同系列产品的感观体验，展厅设计以小见大，不确定性，模糊界限，让行人产生一定的好奇心进入体验馆，享受与品牌无定义间的“暧昧”关系，貌似也反应了当下人与人之间的关系。
Form must have content, and content must be linked to nature. The design form of the door head through the landscape and the moon looks through the sensory experience of different series of MACIO products. The small is the big, the uncertainty is blurred, so that pedestrians can have a certain curiosity to enter the experience museum and enjoy the "ambiguous" relationship with the brand without definition, which seems to reflect the current relationship between people.
凝固的艺术
ART OF SOLIDIFICATION
去繁就简，寻找更多文化符号属性营造家居一体的体验空间，由美的场域带来更多灵性的维度，从而达到认知的自由和开放。
Eliminate complexity and simplify, find more cultural symbol attributes to create an experience space integrating home furnishes, and bring more spiritual dimensions from the beauty field, so as to achieve cognitive freedom and openness.
