极氪中心长沙五一广场店展厅设计

项目名称：极氪中心-长沙五一广场店展厅设计

主持设计：吴岫微，杨振钰，梁宁森

设计团队：李威宏，古耸宇

业主设计团队：徐皓，徐震，顾其，周媛

施工图团队：上海雅思建筑规划设计有限公司

项目面积：985㎡

设计周期：2022年6月-2022年10月

完成时间：2023年4月

主材：喷砂不锈钢，橙色夹胶玻璃，橙色烤漆玻璃，水磨石，木饰面板，地毯

家具：HAY, GRADO, Magis, WUU, &Tradition

业主：极氪汽车

摄影：聂晓聪

橙色盒子与活力都市的共鸣

Orange Glass Box Breathes New Life into the Cityscape

“极具张力的建筑语言突显了品牌的美学观念，多种形式的场景设置则回应了丰富的城市文化。”

“ZEEKR’s aesthetic concepts are accentuated through the highly charged architectural language of its new center, which is complemented by various scene settings that reflect the richness of urban culture.”

概述

Overview

极氪中心展厅设计项目位于中国最繁华的十字路口之一的五一广场街区。

Situated at the bustling crossroads of Wuyi Square in China, the project breaks away from the conventional commercial design approach.

不同于常规商业逻辑一望而透的处理方式，设计师选择跳出窠臼，从新的角度重新诠释事物，极氪中心展厅设计以一个“悬浮的”橙色透明盒体从室外贯通进室内，通过极具张力的色彩和结构，丰富了城市界面并开启与街区的对话。

Rather than following traditional see-through logics, the designers dared to think outside the box and offer a fresh interpretation. The result is a stunning suspending orange transparent box that connects the exterior and interior. The bold design not only enriches the urban landscape, but also initiates a dialogue with the neighborhood through its tense colors and unique structure.

立面和结构

Facade and Structure

极氪中心展厅设计建筑立面的框架与结构被极大的简化，材料语言的统一性加强了色彩的张力对比，大厅前部的挑空处理，让悬挑的橙色玻璃盒子体块得以贯穿进室内，构成了丰富的空间层次，也为空间注入了品牌精神力与趣味性。

The building’s facade boasts a simplified yet striking frame and structure. The use of consistent materials enhances the dramatic color contrast, while the hollow structure of the lobby creates a pathway for the suspending orange glass box to penetrate into the interior. It adds depth and complexity to the space and effectively injects the brand’s spirit and playfulness.

不拘泥于传统思路，将品牌色与建筑形式相结合，极氪中心展厅设计以此回应品牌和城市年轻时尚的文化特点。

By combining the brand’s color with the architectural form, the design caters to the youthful and fashionable culture of both the brand and the city, breaking free from the traditional approach.