Suzhou has a mild climate and a rich silk and mulberry industry. It has produced silk and cloth since ancient times. In the courtyard, woven metal nets are adopted by MOC as to imitate the weaving pattern of silk and create the effect of the semi-transparent white veil. The space is illuminated with a lighting film box in the ceiling. The garden atmosphere is accented with the hazy view through the white veil amidst the sound of flowing water.

金属网的编织肌理回应了布料的织造纹理

The woven texture of metal net responds to the weaving fabric.

沿墙设置的流水装置，为坐饮增添几许意趣

The flowing water installation along the wall enhances the mood for tea drinking.

苏州餐厅设计空间整体调性、错落的物搭配，使空间慢且静。而流水的动，则缓缓地为空间带来更为纯净清新的感受。

The overall tone of the space and the delicate decorations makes it slow and quiet, while the movement of the water inadvertently brings a pure and fresh experience.

结合传统家具结构定制的空间家具

Customized furniture in traditional style.

03形与色：整体性的品牌形象

03 Form vs. Color: A Holistic Brand Image

结合空间主题，MOC对出现在空间中的品牌元素提出了统一的要求。配合空间的整体文化内涵，品牌标准视觉的让步提升了品牌与在地文化的融合度。

入口处，品牌视觉锤的“7”字以矗立于水景之中，苏州餐厅设计犹如假山融入到空间景观之中，与空间整体风格融合中又不失品牌性。

Combining with the theme of the space, MOC unifies the brand elements that appear within the shop space. In line with the overall cultural connotation of the space, the visual standard of the brand enhances the integration of the brand and local culture.

At the entrance, the brand signature “7” stands in the waterscape, like a rockery blending into the landscape. It fits into the overall spatial style, without losing its branding.

从入口处看向室内

Looking from the entrance into the interior.

原来的品牌标准字体被替代为定制的行楷书法字体，融合了书法手写英文字体与整体空间雅致的调性互相匹配。

The original font for the brand is replaced with a custom calligraphic font. With the handwritten English font, it matches the elegant tone of the whole space.

针对该门店定制的行楷字体

Customized font for the storefront.