七分甜-苏州园林主题店餐厅设计

项目名称：七分甜-苏州园林主题店餐厅设计

主创设计师：梁宁森，吴岫微

项目总监：杨振钰

空间设计：庄亦乘，胡侨，吴心鸿

平面设计：小铁，皮酱，谢昕妤

业主团队：孙长远，敖娇，冯家俊

设计周期：2021.4-2021.6

竣工：2021.7

项目地址：苏州园区永旺梦乐城一层

面积：120㎡

主材：金属冲孔板，水泥软陶板，灰麻石，金属网

业主：七分甜

文案：杨振钰，吴岫微

翻译：柯清雅

摄影：小云

室内造园：无水不成园

Creating an Indoor Garden: No Water, No Garden

SWEET 7园林主题店，苏州

SWEET 7 Garden Theme Shop, Suzhou

2015年，7分甜的第一家门店在落地苏州。同年，品牌入驻购物中心的首家门店也在苏州同步开出。经过6年在长三角地区的深耕，7分甜已跻身国内茶饮行业的头部品牌，随着品牌力的提升，7分甜尝试回归初心，委托MOC对这家充满纪念意义的门店进行设计。

In 2015, the first shop of SWEET 7 was launched in Suzhou. In the same year, it is also its first time to open a shop in a mall of Suzhou. After 6 years of development in the Yangtze River Delta, SWEET 7 has become one of the top brands in the RTD tea industry. With the improvement of brand power, SWEET 7 would like to go back to its origin and commission MOC to redesign this monumental storefront.

重新设计后的七分甜门店

The redesign of the SWEET 7 storefront

7分甜启源于苏州，与这座城市的感情不言而喻，因此品牌方希望能在这个纪念性的门店结合苏州元素，苏州餐厅设计表达出品牌与城市的连结。因此如何在门店中呈现苏州元素、呈现苏州印象就成为需要最优先考虑的问题。然而，过度追求城市文化的表达，往往会让一个商业空间变得空洞乏味，如何运用在地文化元素为品牌赋能，正是在该命题之下急需解决的问题。

SWEET 7 came from Suzhou, so it wants to combine Suzhou elements in this monumental shop to express its connection with the city. How to present Suzhou elements and Suzhou impressions in the store becomes the top priority. However, the excessive presentation of urban culture often makes a commercial space empty and tedious. So how to use local cultural elements to empower the brand is the urgent issue to address.

01造园：回应江南人文历史

01 Creating a Garden: Responding to the Humanistic History of Jiangnan

提起苏州，第一印象必定属于“园林”。

When it comes to Suzhou, the first impression must be “Gardens”.

园林印象

Garden impression

作为一项重要的世界文化遗产，江南园林宅园合一，可赏、可游、可居，这种建筑形态的形成，是在人口密集和缺乏自然风光的城市中，人类追求自然、向往自然和完善自身居住环境的一种创造。此外，江南园林所蕴涵的中华哲学、历史、人文是江南人文历史传统、地方习俗的一种象征和浓缩，苏州餐厅设计在世界造园史上具有独特的历史地位和重大的艺术价值。

As an important world cultural heritage, Jiangnan gardens are a combination of houses and gardens for the purposes of appreciation, amusement, and habitation. This architectural form was developed in a densely populated city that lacks natural beauty. Its creation was for people to pursue nature, aspire to nature and improve their living environment. In addition, the Chinese philosophy, history and humanity in the gardens of Jiangnan are the symbol and quintessence of humanistic and historical traditions and local customs in this area. This landscape garden style has a unique historical status and significant artistic value in the history of gardens in the world.

在深入的理解园林的精神后，MOC对江南园林的元素进行提取、拆分和重组，苏州餐厅设计通过空间向顾客讲述7分甜的眼中的苏州印象，以小窥大，希望顾客通过一家小小的门店，更深入地领略到园林之美。

After an in-depth understanding of the spirit of gardens, MOC extracts, dissembles and reconstructs the elements of the gardens in Jiangnan. In this space, customers are introduced to the Suzhou impressions in the eyes of SWEET 7. The brand hopes its customers can appreciate the beauty of the garden through a small store.

冲孔板制作的现代屋檐掩映下的传统屋檐

Traditional eaves under the cover of modern eaves made of perforated panels.

MOC融入了苏州建筑和江南园林风格，通过现代的手法进行重新演绎——色调采用传统的白墙黛瓦，但表达方式却是现代的，苏州餐厅设计极简的黑白结合暖色灯光，将休闲氛围置于院落之间。

MOC incorporates Suzhou architecture and Jiangnan garden style, and reinterprets it with a modern approach – the color palette combines the traditional white walls and black tiles. But its presentation is very modern. The minimal black and white are set against the warm lighting, which creates a casual atmosphere in the courtyard.