AD艾克建筑采用逆向思维，通过店门造型进行视觉引导的方式，将视觉中心引入店铺内部，营造开放又隐秘的视觉感受，引人入胜。不同以往的店铺界面与相邻的其它店铺形成了反差，通过空间与产品的搭配，向消费者阐述着品牌的艺术性与审美价值。
However, ADARCHITECTURE broke the conventions, and intended to attract passers-by'ssight line into thestore through theunique door form,whichproducesan openyet mysterious, intriguingvisual effect. The uniquely-designed storefrontforms a contrast with other neighboring stores. The design team expected toconvey the artistryand aesthetic values of the brand to consumers by combining the space with products.
“空间的曲面犹如布料的丝滑与柔美，在自由中探索规律的逻辑，成为了空间中一种探索与手段，其目的都是在于获取新的力量与惊喜，这是一种未知的探索与可能。”——项目主创设计师谢培河
“The curved surfaces in the space are like silky and mellow cloth, which are unknown explorations and possibilities probing into the logic of rules in free changes, aiming to capture new strengths and surprises.”— Xie Peihe, Chief Designer
#03
克制与退让
Restraining andset-back forms
空间的组织与行为一直是品牌战略与商业部署的重要载体，设计采用的退让手法以弧线几何组织探索区，构成了空间丰富的表情，与视觉错像。空间与产品结合带给人们一种进入与探索的欲望，为空间赋予了圆滑顽皮的性格，窥探感成为了空间引流的一种方式。
Thespatialorganization and behaviors stimulated by it have always been an importantmedium of brand strategy and commercial deployment. The design team applied set-back forms and curves to organize the exploration area, which enriches theexpressions of the space and creates visual illusions. Theintegration of space and products motivates people’s curiosity to enter and explore the store, revealing a vivid and diversified space.Stimulating people’s snooping desireis a wayof strengthening commercial space’s attraction.
#04
游园张力
Garden touringexperience
空间六面体采用同一种芥末黄色系来阐述，降低空间的色彩立体感，让具有艺术性的空间成为产品的背景，最大限度的衬托商品。
The overall space is dominated by alightyellowtone to alleviate the three-dimensionalfeeling brought by colors, so as to turn the artistic spaceinto a low-profile backdrop to highlight products.
店铺设计自由的平面空间布局，强调客人购物过程的轻松愉悦的感受，犹如探索游园般的购物体验成为整个空间的焦点与目的。绚丽与清淡并置，激烈彰显物象张力，在周遭嘈杂中营造一方宁静与热烈亲密相偎的场所。
The free spatial layout provides customers with a relaxing and pleasant feeling and a shopping experience like strolling in a garden, whichis the focus and purpose of the spatial design. The combination of gorgeous and plain shades generates a dramatic tension,and results in a serene yet fervent spatial atmosphere that is isolated from thenoisysurroundings.
#05
节奏与系统
Rhythm andsystem
在商业节奏把握上，分为四个阶段，初入时的好奇探索，到中心区的流连，再到VIP区域的私密尊贵，最后至内部直播区。层层递进，每个环节都在立足于商业销售系统的思考。空间可以做为秀场进行场景的切换，为每年几次新品发布提供场地，同时最高效的促进购买。
The shopping experience is divided into fourstages, where consumers explore curiously when entering the store, linger at the central area, enjoy a private and premium shopping experience in the VIP area, and finally proceed to theinner live streaming area. Eachstage is arrangedbased on the thinking of the commercial sales system. The space can be shifted as a show venue as needed to provide a site for new product launches every year and promote sales most efficiently.
#06
模糊界限
Blurredboundaries
中心区集服装、首饰等各类产品于一体，设计强调激发客人的购买欲望，在功能设置上以产品展示为中心，结合收银，产品介绍，接待，服装秀，模糊空间的功能界限。
The central areaaccommodates a mix of clothing, jewelry and other products, thus the design focuses on stimulating customers’desire to purchase commodities. The area is mainly used for product display, but other functions like cashier desk, product introduction, reception and fashion show are included to blur the functional boundary.
更衣室的布置是对服装店功能的一次探索，设计将原本集中的更衣间，店铺设计分布在整体的空间中，有效的提升了客人的方便性与愉悦的体验，缩短了服务距离与效率。
Thearrangement of the fitting rooms is an innovative exploration of functional layout of fashion stores. The originally centralized fitting rooms are redistributed in the whole space, which, in return, effectively improves the convenience and efficiency of shopping, offers a more joyful shopping experience for customers, and shortens the service distance.
