梵誓ONESWEAR上海新天地珠宝店铺设计

▼店内展示区：从立式展柜到墙面展柜, Exhibition area:vertical and wall display cabinets

▼错落的挂墙展柜与品牌logo, Display cabinets and brand logoare scattered on the wall

L形店面内部，接待区的一整片层叠的折面金属板背景墙成为室内空间的一大亮点。造型上，由于楼上是阶梯座位影院，层叠的金属板呼应了天花的阶梯形状；视觉上，向上垒叠的层板削弱了原本的局部压抑感，将视线从墙面引导向天花，继而辐射向整个店内空间；选材上，镜面不锈钢反射景象使室内空间显得开阔，大面积金属板的使用带着未来先锋的气息，而角度多变的折面将原本清晰连贯的镜像切碎，营造出一种夸张的不真实感，丰富空间景象的同时也契合空间主题的“惊梦”意味。在此基础上，将品牌logo做成磨砂贴纸附在镜面金属的上，是亮面与哑光面的反常规对比。

Inside the L-shaped store, the reception area has a background wall with laminated metal plates that becomes a highlight of the interior space. In terms of shape, because the upstairs is a step-seating cinema, thefolded metal platesrespond the step-shape of the ceiling. In terms ofvision, the upward laminatesreduce the original ceiling oppression and guide the sight from the wall to the ceiling then radiating to the entire store space. In terms of material selection, the reflectionof mirror stainless steel makes the interior space more wide-open. The large area of metal plates shows future pioneer spirit. The angle of the changeful folding surface cut the clearimage in mirror and createthe sense of exaggerated unreality which not only richthe entire space but alsoreach the "dream" theme of the space. On this basis, matte stickers of the brand logo are attached to the mirror metallayers that becomeunusual material contrast of glossy and matte surface.

▼折面的排列走势与磨砂logo的效果, The arrangement trend of folded surface and the effect of matte logo stickers

▼镜面不锈钢折面背景墙,Mirror stainless steel folding background wall

整个室内空间的材质都偏冷硬，与未来主义的科技感和疏离感更贴合。灰色的哑光地坪漆、仿水泥质感的墙面肌理漆、高反射的镜面不锈钢，纯黑色的天花板，以及闪亮的展示柜玻璃，不同材料在亮与暗、深与浅、光滑与粗糙的对比中碰撞、结合，最后和谐的融为一体。而橱窗展柜支架、室内地坪漆与艺术装置的分区都使用了曲线元素来软化空间和装置大面积使用金属和灰色所带来的冷硬感，也拉近人与空间的距离，对客人更显亲切。

The material of the whole interior space is cold and hard, which fits the futuristic sense of technology and alienation. Grey matte floor paint, cement-like wall texture paint, highly reflective mirror stainless steel, pure black ceiling, and shiny display cabinet glass, all these different materials collide and combine in the contrast between bright and dark, deep and shallow, smooth and rough, and finally harmonious integration. Curving elements are used to soften the space andcounteract the cold and hard sense from large area of metal and gray in the store and on the installations. That also reduces the distance between people and the space and makes the store friendly to the guests.

▼橱窗内的曲线叠层支架,Curvilinear laminated bracket inshowwindow