项目名称：游园惊梦 ·梵誓ONESWEAR上海新天地珠宝店铺设计
Project name:Dreamland · ONESWEAR Jewelry store inShanghai XINTIANDI
设计方：上海平介建筑设计事务所
Designer: Shanghai Parallect Architecture Design Studio
项目完成年份：2021年7月
Project Accomplish Date: 7/2021
项目负责人：黄迪
Team Leader: Di Huang
设计团队：肖明峰，黄迪，刘丰迪，孙颖
Design Team: Mingfeng Xiao , Di Huang, Fengdi Liu, Ying Sun
项目地址：上海新天地
Project Address:Shanghai XINTIANDI
合作方：苏州再造设计
Partners: Suzhou Re-design Studio
建筑面积：171㎡
Building Area: 171㎡
作为品牌旗舰店，梵誓珠宝将店址选定于上海市中心颇具代表性的新天地商圈。新天地的石库门建筑保留了当年的建筑立面，而内部已注入时尚气息，焕然一新。在老建筑内建新天地，店铺设计用新造型去讲老故事，品牌希望将时尚先锋的品牌气质与经典复古结合起来，设计则用复古未来主义的手法，将二者有机的融合，传统与未来碰撞出赛博朋克的火花，点燃这一场“游园惊梦”。
As the flagship store of the brand, ONESWEAR Jewelry chose the store location in the Xintiandi business districtwhich representativein the center of Shanghai. The Shikumenbuilding of the Xintiandi retains thehistorical façade but the interior has been rebuilt with stylish design and has a new look. Build a new world in an old building, and tell old stories with new shapes. The brand hopes to combine the fashion and pioneer brand temperament with classy vintage style. The designer uses retro-futuristic techniques to organically integrate above two styles. The spark of cyberpunk from the collision of tradition and future ignited this “Dreamland” Journey.
▼昭示面，The main facade
主题：游园惊梦,Theme: Dreamland
“情不知所起，一往而深，生者可以死，死可以生，梦中之情，何必非真。”
——汤显祖《牡丹亭》题记
"Love doesn't know where it starts, and it goes deep. The living can die, and the dead can live. Why is the love in a dream not real?"
——The inｓｃｒｉｐｔion of "The Peony Pavilion" by Xianzu Tang
《游园惊梦》作为《牡丹亭》的知名曲目之一，其故事家喻户晓。我们取其梦中游园和情人相会的古典意象，映射到空间内的三组装置中，将典型的传统形象以现代手法转译为新的艺术形象，以未来风格的材质赋予传统实物熟悉却陌生的质感，去演绎一段带有未来气息的经典故事。整体布局上以三组艺术装置为中心，突出空间主题和故事感。
" Dreamland " is a famous aria of "The Peony Pavilion" with the household story. We took the classical imageries of the Dreamland that dream journey and lover meeting. And mapped them into three installations in the space. We translated the typical traditional image into a new artistic imagery with modern methods to make familiar traditional objects unfamiliar with futuristic materials and texture to interpret a classic storywith a futuristic atmosphere. The overall layout is centered on three art installations that highlighting the themeand story ofthis space.
▼基于视觉中心构建空间序列，Constructing space sequence based on visual center
引路者, The Guide
石狮通常以守门人的形象出现。此处则作为梦境引路人的身份立在“庭院”门口；同时，松树盆景在这里指代抽象的“园”，其组合正是梦中游园的开端。我们将传统厚重的石狮与轻盈灵动盆景植物解构，以赛博朋克语境下的未来感材质与细节进行重译。
Stone lion usually represents doorkeeper. Here, the stone lion stands at the entrance of the "garden" as the guide of the dream; at the same time, the pine bonsai refers to the abstract "garden". The combination ofthem is the beginning of this dream journey. We de-structure the traditional heavy stone lion and the lightand flexible bonsai plant,then recompiled with futuristic materials and details byusing cyberpunk language.
▼装置“引路者”：概念生成, Installation“The Guide”: concept generation
▼装置“引路者”：成品参数, Installation“The Guide”:the finished product parameters
装置头部以拼接甲胄造型表达，面部采用电镀工艺的镜面反射球体，与金属元件管、充气囊、天线零件等富有科技感的“五官”结合；脖颈项圈改为数圈线缆，挂着品牌独特的胶囊戒指盒，并延伸到背后的松枝上；身体则采用玻璃纤维3D打印工艺整体成型。石狮子背后的绿色松枝用LED灯管制作成镭射激光松枝，结合连接的线缆，营造了电力光效。
Thehead of installation isshaped as armor; the face is a mirror reflection sphere with electroplating process and combined with the technical "facial features" by metal component tube, airbag, antenna parts,and so on; the neck collar is changed to a few rounds of cable with the unique capsule ring box ofthe brand and extends to the pine branches behind; and the body is integrally formed by the glass fiber 3D printing process. The green pine branches behind the stone lion are made into laser type and create power efficiencyfrom the combination with the connected cable.
▼装置 “引路者”细节：石狮子与松枝, Installation“The Guide” detail: stone lion and pine branches
整体的镜面金属质感与电力驱动元素是对复古未来主义风格的应用，传统与未来和谐存在又带有认知上的明显反差，带来不一样的新鲜感。
The overall mirror metal texture and power drive elements are the application of retro futurism style. The traditional and future harmoniously exist with a clear contrast which bringing freshness.
表演者, The Performer
身着旗袍带着美丽妆容的女歌手代表着繁荣精致的老上海，而老唱片播放的歌曲正是那个时代最流行的声音。两个同时期极具时代性的意象相结合，装置以复古表演者的形象出现在这场游园梦中。歌姬咿呀的歌声和老式唱片带着电流的音乐声交织，撑起一场精彩演出。
Songstress in cheongsam with beautiful makeup can represents prosperous and sophisticated old Shanghai. Music on old records is the most popular sound of the time. Combining two contemporary imageries, the installation presents as a retro performer in this dream journey. The singing of the songstress and the electric sound of the old records make up a wonderful performance.
▼装置“表演者”：概念生成, Installation“ThePerformer”: concept generation
▼装置“表演者”：成品参数, Installation“ThePerformer”:the finished product parameters
我们提取出女歌手和老唱片的典型形象，将人体和唱片进行交错与分离，在唱片的切割下歌姬呈现出破碎的形象，仿佛即将消散却依然保持着表演的姿态，更像是一期一会的梦境中不真实的影像。亮面金属漆质感使得装置整体呈现出未来科技感，而围绕身周交叉突出的大小唱片就是是赛博歌姬的电子曲库，亦是她梦境中蓬勃的表达欲。
We extracted the typical images of songstress and old record, then interlace and separate the human body with the records. The songstress presents a broken image with cutting of the records as if she was about to dissipate but still maintained her performance posture which was more like an unreal image in a dream. The bright metal paint texture makes the whole installation show a sense of future science and technology. The records with mixed sizes that cross and protrude around the body represent the electronic music library of the cyber singer, also smybolize her vigorous desire of expression in this dream journey.
