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首页 > 商业 > 梵誓ONESWEAR上海新天地珠宝店铺设计

梵誓ONESWEAR上海新天地珠宝店铺设计

▼艺术装置:表演者, ArtisticInstallation: ThePerformer

▼装置“表演者”细节:赛博歌姬与唱片, Installation“ThePerformer” detail: cyber songstress and old records

记录者, The recorder

留声机,记录声音也播放声音。传统留声机的形象通常带有一个巨大的喇叭状扬声器,我们将其记录并回放的能力作为意象与喇叭的造型结合在一起,打造了一个梦境的记录者装置,将这次不可思议的游览默默印刻收藏下来。

Phonograph can record sound and play sound. The image of the traditional phonograph usually has a huge trumpet-like loudspeaker. We combine its recording and playback ability as an imagery with the shape of the speaker to create a dream recorder installation which silently imprinted and collected this incredible dream journey.

▼装置“记录者”:概念生成, Installation“The Recorder”: concept generation

▼装置“记录者”:成品参数, Installation“The Recorder”:the finished product parameters

我们在经典的喇叭形象基础上进行扭曲重构,形成一个柔软的巨大“留声机”,仿佛变形融化的外观完美融入这光怪陆离的梦境中。装置造型采用3D打印工艺,反光的金属漆表面带来一些疏离感,巨大的体积更是将意象夸张化,成为一个记录者,默默履行自己的职责。

We distorted and reconstructed the classic trumpet-like loudspeaker to form a soft giant "phonograph". The deformed and melted appearance was perfectly blended into this bizarre dream. Theinstallation modeling adopts 3D printing processwith the reflective metal paint surface which brings some sense of alienation. The enormous volume exaggerates the image that makes it becoming a recorder and silently fulfilling its duty.

▼艺术装置:记录者, ArtisticInstallation: The Recorder

▼装置“记录者”细节:喇叭, Installation“The Recorder” detail: trumpet-like loudspeaker

真实之物的虚构形象在梦中引路、吟唱、记录,现世的情人在复古与未来的交错感中共同游览,完成这一场赛博“游园惊梦”。

The fictional image of the real things lead, sing and record in the dream. The lovers of the present world travel together in the staggered sense of retro and future to complete this "Dreamland” journey.

平面布局, Layout

场地位于新天地商场二楼,一个扶梯上来最先看到的位置,整体呈L形。长立面直接对着走廊和扶梯,是最优展示面,顺利成章的设置为橱窗和主入口;入口处中间的立柱包裹上环形LED屏幕,弱化了立柱对入口的隔断,使多彩的动态广告图像成为视觉中心。短立面外是通往商场后勤方向的交通空间,设计上减少了展示功能,除了围合接待区的墙面之外,其他立面区域开放与主入口相连,扩大了入口,引入顾客的视线和动线,更好的展示内部空间和艺术装置。店内以艺术装置为中心,周围环绕着展柜和接待台等功能区,将品牌的先锋气质和旗舰店的艺术主题凸显出来。

The L-shaped site is located on the second floor of Xintiandi Shopping mall which is the first store seen on the escalator. The long facade is directly facing the corridor and escalator as the optimal display positionand is arranged as the main entrance and show window. The column in the middle of the entrance is wrapped with a circular LED screen whichreduce the presence of the column and makes the colorful dynamic advertising image become the visual center. The short facade reduces the display function because it faces to traffic space for logistics of the mall. In addition to the wall enclosing the reception area, the other part of this sideis open and connected with the main entrance. It expands the whole entrance and introduces the customer's sight and movement line inside the store. It also better displays the internal space and art installation. The store is centered on art installations which are surrounded by functional areas such as display cases and reception desks. It highlights the pioneer spirit of the brand and the art theme of this flagship store.

▼以装置为中心的平面布局,The plan layout centered on the installations

▼正对扶梯的长立面,The long façade facing the escalator

▼半开放的短立面, Semi-open short facade

空间展示, Space display

从入口一路参观展示区,错落的挂墙展柜与规律的入墙展柜仿佛一个个方形镜头展示着光鲜靓丽的珠宝首饰。

Visiting the exhibition area from the entrance all the way, display cabinetsare scattered on the wall and regular in the wall. They are like some square lenses displaying bright and beautiful jewelry.

平介设计

设计收费:500 元/平             

擅长类型: 家装、豪宅、餐厅、店铺

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