体验馆设计基于LICO 50%DESIGN设计创作理念与“功能美学“审美语境体系，结合荟舍品牌精神意涵，我们确立了“去介质、去符号、去风格，关闭感官通道以重启精神体验“作为本案的设计创作策略，以达荟舍营造“宁静、气定、神怡”之“会舍”品牌人文精神体验场域。  

Based on the 50% DESIGN creation concept of LICO, theaesthetic context system of "functional aesthetics", and thespiritual connotations of Huishe Brand, we established the design and creationstrategy of this case as “removing media, symbols and styles, closing sensorychannels to restart spiritual experience” to create a peaceful, calm andrelaxed spiritual space forhuishe(willing) brand concept.

宁静 I 欲退而静

欲退而有余地，有余地则有空间。整体立面的退敛、标识发光效果的褪却、置一椅以隐示空间属性的克制，并非技巧与风格取向的忖度，而皆源自设计师对荟舍品牌精神之理解、体悟与凝塑：欲退而不争，不争而心宁，心宁则静。欲退而静。

Peaceful

Where there is room, there is space. The introverted exteriorof the Store, the fading of the luminous effect of the logo and the setting ofa chair are not the reflection of skill and style orientation, but thedesigner's understanding of the brand spirit of Huishe -- one will enjoy innerpeace if he doesn’t compete with others.

气定 I 禀气而生 

人禀天地之气而生。敬天惜时，禀受自然之苔、石、竹、朽木，以喻乾坤、晴雨、寒暑、朝昏、昼夜生活之自然智慧，回复灵性以全生，物之空间尺度让渡于人之运动尺度，至其间漫步随行，气定神闲。禀气而生。

Calm

Man is born within the nature. Sowe should respect the heaven, cherish the time and take advantage of the moss,stone, bamboo, and decaying wood of nature. The wisdom of the nature isreflected by the heaven and earth, the weather, the season, the day and night. Thespace of things gives way to the activities of men, so walking in the naturemakes men calm.