项目信息
Information
━
项目名称：理想生活之CWHISKY海口旗舰店设计
Project Name：The Ideal Life Of Cwhisky · haikou Flagship Store
项目地址：海南省海口市美兰区滨江路
Project Location：Binjiang Road, Meilan District, Haikou City, Hainan Province
设计出品：LICO力高设计Design Unit：LICO Design
主创设计：钟良胜
Chief Design：Eric Chon
设计团队：曾颖琳、朱洋环、董华斌、骆秋月 、陈国梁
Design Team：Zeng Yinglin, Zhu Yanghuan, Dong Huabin, Luo Qiuyue, Chen Guoliang
摄影版权：钟良胜
Photography：Eric Chon
品牌顾问：DRD再定义
Brand Consultant：DRD Redefinition
施工单位：美和装饰
Construction Unit：Mei He Decoration
客户名称：CWHISKY
Customer Name：CWHISKY
建筑面积：500㎡
Covered Area：500㎡
完成年份：2022.07
Completion Date：July 2022
#纯粹 #偶然 #交流
#Clear #Casual #Communications
#自我交付 #自我安顿 #自我建筑
#Self-fulfilment #Self-Settlement #Self-building
一场自我交付、自我安顿、自我建筑之旅。
A tour about self-fulfilment,self-settlement and self-building.
Demands Of Ideal Life
━
Cwhisky是国内为单一麦芽威士忌爱好者提供更便捷、更具品质的文化交流与产品分享交易的平台品牌。海口旗舰店，面积500㎡，面临椰城南渡江与横沟河入海口的交汇处，是Cwhisky品牌的海口首店。
Cwhisky is a brand of platform that provides more convenient and high-quality cultural exchange and product sharing as well as trading for whisky lovers in China. CWHISKY·Haikou Flagship Store with an area of 500㎡,which is located at the convergence of Nandu River and Henggou River, is the first one of Cwhisky brand in Haikou.
它承载着Cwhisky品牌文化理念传导、单一麦芽威士忌文化传播与产品发布、品鉴、交流、生活方式示范的重要作用，旗舰店设计也将是Cwhisky树立在新北部湾城市群里一面鲜明而充满未来想象空间的品牌旗帜。
It plays an important role in Cwhisky brand concept transmission, cultural communication of single malt whisky, product release, tasting, communication and lifestyle demonstration.It will also be a brand banner in the new Beibu Gulf urban agglomeration that creates a space with a clear future imagination.
纯粹，偶然，交流，沉淀生活中轻松畅快的时刻。旗舰店设计是LICO团队对单一麦芽威士忌与Cwhisky品牌理念的全新理解，也是LICO对当今实体品牌商业在物质、信息过剩的时代背景下，应当去体验什么，思索什么，更新什么，创造什么，成就什么的再一次追问、洞察与回应。
Cwhisky is a clear, casual, communicative and carefree space, a new understanding of LICO team about single malt whisky and the brand concept of Cwhisky and anotherinquiry, insight and response to what to experience, think about, update, create and achieve under the current circumstance of material and information surplus of the physical stores.
理想生活方式设计
Design Of Ideal Life
━
丰富源自匮乏，安顿源自不安。私以为当代生活人的大多困顿皆因不够纯粹，旗舰店设计用力抵抗偶然，疏于交流，包袱繁重。所以常常陷入一些未知的恐惧中，惶惶不安，企图通过对物质、资源丰富的不断追逐来填补精神与情感的匮乏。这，显然不是我们追求的理想生活方式与状态。
Abundance comes from scarcity, and settlement comes from restlessness. In my opinion, people in the contemporary times are not pure enough. They resist the casual life, neglect communication and shoulder heavy burden, so that they always fall into some unknown fear and try to fill the lack of spirit and emotion through their pursuit of material and rich resources.Obviously, this is not the ideal life and the state that we pursue.
LICO很珍视每一次服务生活方式类品牌的机会，也由衷地祈愿通过每一次深入不同客户所处的生活服务领域，打开一扇扇通往理想生活的门，获得一次次探索和开发理想生活方式的可能，为当代生活方式品牌和生活人提供一种自然略过头脑、具有某种精神力量与情感温度的、足以重唤本能感知、直抵心灵的生活体悟空间。旗舰店设计幸运的话，或许还能生出美好发想，亦或是鼓舞人们更乐于热爱生活，忠于理想。
For one thing, LICO cherishes every opportunity to serve lifestyle brands, sincerely hopes to open a door to ideal life and obtain the possibility of exploring and developing ideal life styles by going deep into the fields of different customers.For another, LICO provides a space for us to comprehend life in a natural and instinctive way.
传统威士忌，原料纯粹，是大自然和时间的馈赠，受到当地人的喜爱和敬重，被誉为“生命之水”
Cwhisky品牌海口旗舰店的空间设计，延续了单一麦芽威士忌文化的这一基因和精神，并作了理念延展。旗舰店设计基于50%DESIGN的设计理念，LICO设计师团队围绕“丰富与匮乏”、“不安与安顿”、“心外世界与心内世界”的课题而展开，旗舰店设计以“纯粹、偶然、交流、沉淀生活中轻松畅快的时刻”为旨要，意在为每位访客宾朋带来一场关于“自我”的交付、“自我”安顿、“自我”建筑之旅。
Traditional whisky, with pure raw material, is a gift of nature and time. It’s loved and respected by local people and known as “water of life”. The spatial design of the flagship store of Cwhisky in Haikou inherits the gene and spirit of the single malt whisky culture and extends its concept. Based on the concept of 50% design, LICO team focuses the design themes on “abundance and scarcity”“restlessness and settlement” “outer world and inner world” and means to brings a tour about self-fulfilment, self-settlement and self-building to every guest.
