SERVICE BACKGROUD I 项目服务背景
SERVICE 服务
Ideal Life Design & Realization
理想生活全案设计与实现：
Interior Design + Art Décor
室内建筑设计+软装艺术设计
AREA 领域
Brand Experience Store
家居品牌体验馆设计
CLIENT 客户
Huishe All-round Design Furniture Store
荟舍全案设计家居馆
DEMANDS I 理想生活诉求
近年，随着各行各业对品牌与价值链的认知不断提升，越来越多的企业进入价值觉醒期。如何从经营销售“商铺”的产品与服务价值上升至经营沉淀“品牌”的体验价值？以及如何向产业行业价值链前端靠近与进阶，成为了处在家居行业的中末端价值链上企业所困扰的焦点问题。作为帮助顾客臻选高品质家居产品品牌、为顾客提供全案设计家居定制服务的渠道品牌，荟舍全案设计家居馆创始人向LICO力高设计发出设计邀约，委托LICO为荟舍重构全新的产品服务体验，体验馆设计传导荟舍全新品牌感知，以重塑荟舍全新品牌体验场域精神。
In recent years, with the continuous improvement ofrecognition of brand and value chain in all walks of life, more and moreenterprises have entered the value awakening period. The key problems troublingthe middle and high-end enterprises in the furniture industry are how toenhance an enterprise from selling its products and services to forming itsbrand experience value and how to get closer to the front of the value chain.Huishe all-round design furniture store is a brand provider of high qualityfurniture and all-round house design. At the invitation of its founder, LICOwas entrusted with the design of a new product and service experience so as to advanceits brand awareness and rebuild its brand spirits.
SOLUTION I 解决方案 LICO认为，品牌体验空间的设计创作核心在于对品牌精神、理念深入浅出地理解解读与表达演绎。故，如何新建顾客体验第一印象界面，进而引导并重构顾客与产品、服务的体验方式，以至无需借由其他复杂冗余介质来重塑顾客对品牌的体验感受，直至传导、再塑和升华品牌精神意涵，成为本案设计思考的原点与终点。
In the views of LICO, the core of design and creation ofbrand experience space lies in the interpretation and expression of brandspirits and awareness. Therefore, the starting and terminal point of thisdesign case is how to build the first expression of the customers, to lead andreconstruct their experience of products and services, to reshape theirexperience feelings in a simple way, and to promote, rebuild and upgrade thebrand connotations eventually.
LICO设计团队给出的答案是：会舍。
Huishe(willing) is the solution proposed by the LICO design team.
STRATEGY I 设计策略
50%DESIGN：关闭感官通道以重启精神体验
Closing sensory channels to restart spiritual experience.
据市场数据分析反馈得知，荟舍近八成的顾客更青睐选择左右乾坤品牌，它构成并代表着荟舍家居品牌体验馆的品牌核心意涵：用现代设计语言诠释经典，不拘谨于新中式，以现代极简主义风格与中国传统造型美学巧妙融合，将两者优点相结合的创新艺术形式，去符号、去风格，注重情怀和人文表现，同时兼具新时代全新气质。
According to the analysis of market data, nearly 80% ofcustomers of Huishe prefer to choose the Qiankun Brand, which constitutes andrepresents the core brand connotation of Huishe Brand Furniture ExperienceStore. The connotation is to interpret the classics with a modern designlanguage and to integrate the modern minimalism with traditional Chinesemodeling aesthetics in a creative artistic way. It has no specific symbols andstyles and attaches importance to feelings and humanistic expression, whichendows it with a new temperament of this new era.
