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首页 > 商业 > 重庆之丘街区设计

重庆之丘街区设计

一层作为直接面向消费者的入口,宇合光年通过多样化的橱窗展示和互动元素,打造沉浸式消费体验。主题实体橱窗、艺术橱窗和橱窗画面贴纸结合,吸引顾客驻足并参与互动。仿真绿植围挡和情景雕塑增强了空间的趣味性和社交属性,提升了顾客的参与感和品牌认同感。

The ground floor, serving as the primary point of entry, emphasizes immersive consumer experiences. Through a combination of themed window displays, art installations, and interactive design elements, it invites visitors to explore and engage. Features like realistic greenery partitions and themed sculptures enhance the space’s appeal and social functionality, fostering deeper customer engagement and brand loyalty. 

二层将休闲娱乐与文化艺术完美结合,通过模拟烘焙店、咖啡店和艺术体验馆等业态,营造轻松愉悦的氛围,创造出无限空间感,增强互动体验。便民设施如云诊所、社区食堂和便利店,满足居民日常需求,进一步增强社区凝聚力。

The second floor seamlessly integrates recreation and cultural arts, featuring concepts like a simulated bakery, café, and art experience center. These elements create a relaxed and enjoyable atmosphere, offering a sense of boundless space while enhancing interactive experiences. Practical amenities like community clinics, dining halls, and convenience stores meet daily needs and strengthen community bonds.  

三、四层围绕健康生活方式和文化艺术交流展开,打造了一个充满活力的生活区,传递积极健康的生活理念。这里集中展示了文创工艺品店和书吧,打造了小型艺术展览空间。通过实体橱窗、玻璃贴画设计以及灯光和实体陈设,营造出浓厚的文化氛围,吸引了艺术爱好者,成为文化活动和创意交流的理想场所。

The third and fourth floor focus on healthy lifestyle and cultural exchange, crafting a dynamic lifestyle hub that promotes a positive, health-conscious ethos. This space features cultural craft shops and book lounges, creating a curated small-scale art exhibition. Through the use of curated window displays, glass illustrations, strategic lighting, and tactile installations, it establishes a rich cultural ambiance, attracting art enthusiasts and fostering a vibrant venue for cultural events and creative dialogue.

03 IP打造:创造项目与人的情感链接

03 IP Creation: Building Emotional Connections Between the Project and Its Visitors

为了让重庆之丘更具趣味性和互动性,宇合光年特别创作了一组以小猫为主角的情景雕塑IP形象,展现了小猫在重庆之丘的一天。这些雕塑巧妙地融入景观设计,带来不经意间的惊喜,雕塑造型俏皮可爱,涵盖惬意午后、鱼趣、放松Chill一下、林间玩闹等多个生活场景,成为视觉记忆点,帮助建立消费者与项目之间的情感联系。

To infuse City of Inspiration with charm and interactivity,Fun Connection developed a set of playful cat-themed sculptures as the project’s signature IP. These sculptures narrate a whimsical day in the life of a cat at Chongqing Hill, blending seamlessly into the landscape design. Featuring scenarios like lazy afternoons, fishing fun, chilling out, and forest play, the sculptures add unexpected delight, creating memorable visual anchors that forge emotional bonds between visitors and the project.  

每个雕塑采用局部树脂、不锈钢电镀和镜面不锈钢等工艺制作,确保质感和耐久性。它们散布在公共区域,为人们带来意想不到的乐趣和温馨时刻。通过这些IP形象,宇合光年成功地将商业空间转化为一个富有故事性和互动性的社交场所,增强了项目的吸引力和品牌粘性。

Crafted with materials such as resin, electroplated stainless steel, and mirrored surfaces, each sculpture ensures durability and a high-quality finish. Strategically placed throughout public spaces, these pieces deliver moments of surprise and warmth, transforming the commercial area into a story-driven, interactive social hub. Through this IP, Fun Connection enhances the project’s appeal and strengthens its brand connection with visitors.

上海宇合光年创始人

设计收费:面议 元/平             

擅长类型: 商业、儿童乐园、幼儿园、住宅

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