项目名称：杭州万科良渚玉鸟集步行街设计
Project Name: Vanke Liangzhu Bir Land
项目位置：杭州市余杭区良渚文化村
Location: Liangzhu Cultural Village, Yuhang District, Hangzhou
项目面积：68934㎡
Area:68934㎡
业主：杭州万科
Proprietor：Vanke, Hangzhou
设计时间：2022年11月
Design Time: 2022.11
开放时间：2023年5月
Open Time: 2023.5
商业场景营造设计：宇合光年
Commercial Scence Design: Funconnection
玉鸟集建筑设计：浙江青墨工程设计有限公司
Birland Architectural Design: Zhejiang Qingmo Engineering Design Co., Ltd.
大谷仓建筑设计：大舍建筑设计事务所
Warehouse Architectural Design: Deshaus Architecture Design
景观设计：承迹景观
Landscape Design: Change
室内设计：杭州潘天寿环境艺术设计有限公司
Interior Design: Hangzhou Pan Tianshou Environmental Art Design Co., Ltd.
幕墙设计：浙江中南幕墙设计研究院泰幕咨询所
Curtain Wall Design: Zhong Nan Institute of Curtain Wall Design&Research
照明设计：上海佐一照明设计有限公司
Lighting Design: Shanghai Zuo Yi Lighting Design Co., Ltd.
室外景观软装：杭州缔凡休闲用品有限公司
Outdoor Landscape Furnishing: Tifanlife, Hangzhou
导视设计：上海更新建筑设计有限公司&上海优逸标识工程有限公司
Wayfinding Design: Shanghai Gengxin Architecture Design Co., Ltd. & Shanghai Youyi Engineering Co., Ltd.
雕塑设计：上海纾塬雕塑艺术有限公司
Sculpture Design: Shanghai Shu Yuan Sculpture Art Design Co., Ltd.
建设单位：杭州长源旅游发展有限公司
Construction Company: Hangzhou Chang Yuan Touism Development Co., Ltd.
土建/钢结构施工：杭州市建设集团有限公司
Civil Engineering & Steel Construction: Hangzhou Construction Engineering Management Group Co., Ltd.
幕墙施工：浙江大燕建设有限公司
Curtain Wall Installation：Hangzhou Dayan Construnction Co., Ltd.
摄影师：阿奇
Photographer: Aqi
杭州玉鸟集｜打造松弛感的度假商业场景
Bir Land in Hangzhou | A Relexing Commercial Scence for Micro-vacations
玉鸟集是位于杭州的良渚文化村内的文化艺术轻度假商业体。杭州步行街设计作为良渚文化村中的最后一块商业拼图，满足了村民日渐升级的日常消费需求，提高住区的吸引力与生活便利度，也是一处具有独特精神场域的文艺生活目的地。源源不断地以高品质的文化、艺术、设计内容吸引着来自长三角的对良渚长久以来所代表的生活方式充满了向往的微度假客群。
Bir Land, located in Liangzhu cultural village, Hangzhou, is an artistic commercial complex designed formicro-vacations. As the final piece of the commerical puzzle, it not only meets the increasing daily consumption demands of the villagers, enhancing the attractiveness and convenience of the residential area, but also serves as a artistic destination with its own unique spirit.Continuously attracting visitors from the Yangtze River Delta with high-quality cultural, artistic, and design content, Bir Land appeals to a group of micro-vacationers who have long admired the lifestyle represented by Liangzhu.
玉鸟集成为了良渚生活方式的缩影，是社区生活上演的舞台，是品牌的发声场，更是一处精神理想与松弛生活共存的栖息之地。
Bir Land is a microcosm of the lifestyle in Liangzhu, serving as a stage for community, a platform for branding, and a habitat where spiritual ideals coexist with a relaxed lifestyle.
01.微度假商业的氛围营造
Atmosphere in Micro Vacation Commercial Scence
宇合光年在对玉鸟集的商业氛围营造上使用了丰富的设计手法，杭州步行街设计从不同层次循序渐进地为近郊度假场景注入了更多的商业氛围感和活力。
Funconnection has employed a variety of design techniques to create a vibrant commercial atmosphere in Bir Land, gradually injecting more commercial ambiance and vitality into the suburban vacation setting at different levels。
在街道适当的位置规划外摆区域，根据不同区域的业态与商业氛围，给出了详尽的外摆建议，涵盖了家具、道具选型建议、组合形式，甚至材质、颜色等等，将玉鸟集的户外场景整体统筹规划，消弭了边界，为人们创造了更多亲近自然的休闲氛围与停留相聚的可能性。
Considering different business formats and commercial atmosphere of each area, comprehensive suggestions have been provided for exterior areas, including type of furnitures, arrangement styles, and even materials and colors. By appropriately and strategically intregrating outdoor seating into overall planning, the boundary between wild nature and artificial environment has been eliminated, providing more opportunities for people to meet and get closer to nature in a leisurely atmosphere.
站在树木上的“鸟”会在夜幕降临时，和全街区的灯等一同的亮起。此刻，树上的小巢灯摇曳生姿，景观草坪中亮起的氛围灯光也显得俏皮可爱。杭州步行街设计不同点位上温暖协调的灯光将夜间的玉鸟商业气氛衬托得更多了几分烟火气。
The 'birds' perched on the trees will light up along with the streetlights as night falls. At this moment, the small nest-like lights on the trees sway gracefully, while the lights in the landscaped lawn create a cute and lovely atmosphere. The warm and coordinated lighting at different locations adds a touch of lively ambiance to Bir Land during nighttime.
