02.品质非标商业背后的“指挥家”

“Conductor” behind the non-standard business

玉鸟集中引进了近百个品牌，以差异化打造了一个非标定制的特色商业项目，品牌涵盖了村民记忆、活力社交、艺术体验、品质生活等各异的业态，既服务于将玉鸟集当作度假目的地的艺文客群，也有数量众多的品牌滋养这良渚本地社区生活的烟火气。

Bir Land has introduced nearly a hundred brands, creating a distinctive commercial project through non-standard customization. These brands cover diverse formats, including those that evoke memories of the villagers, promote vibrant social interactions, offer artistic experiences, and cater to a high-quality lifestyle. They not only cater to the artistic clientele who enjoy their vacation in Bir Land, but also creates hustle and bustle with numerous brands enriching local community’s way of life.

杭州步行街设计传统的店铺设计在品牌视觉表达上还仅仅停留在店招设计，如何让这些纷繁多样的品牌拥有符合自己品牌调性的同时又能在玉鸟集的语境内达成和谐统一的店面标识，宇合光年在这里像一个看不见的手指挥着玉鸟集中不同的品牌的立面设计。

Traditional brand visual expression merely focued on storefront sign. How to strike a balance between the diverse brands identity and the context of Bir Land? Funconnection acts as an invisible hand, orchestrating and coordinating the facade designs of different brands in Bir Land.