「常虹」坐落于青年文化破壁+优质内容出圈且自带“流量”入场的后海汇，铁板料理设计对“青年文化”的孵化与运营，可以称得上是商业地产界的一个典型案例，在当下深圳市场相对独特。中芯的土地需要中芯的商业综合体，中芯生活是对于城市中心资源的占有，在这样的区位下，后海片区所吸引的都是具有代表性的高质量年轻新中产。空中商业连廊连片在后海这样一个面向湾区经济的前沿阵地，聚焦总部企业创新型技术产业，身处其中的客群必然也更具创造性与前瞻视野。「常虹」结合Mall的商业形态，将商业餐饮空间扩维，融合“网红经济、夜经济、体验经济、社群经济”，打造了四大主题商业运营全案策划贯连。「常虹」俨然已经成为后海汇的又一张潜力性商业餐饮名片，以神秘场域的酝酿在整个商场业态链条中破壁。

EVER BOOM is situated in Houhai Harbour, a youth-oriented mall characterized by a youth culture that breaks down barriers with high-quality content to stand out to attract young customers. The incubation and operation of the “youth culture” of Houhai Harbour is exemplary in the commercial property field, making itan uniquecomplex in Shenzhen.It’s located in Houhai District, a new CBD in the Greater Bay Area thatneeds top commercial complexes tofoster a high-quality lifestyleby the use of favorable urban center resources, toserve young elite customers and the new middle class. As an economic hub in the Greater Bay Area that agglomerates innovative technology enterprises, HouhaiDistrict is planned with a network of commercial corridors to serve creative and forward-looking customer groups. Based on the commercial form ofthe mall, EVER BOOM integrates the internet celebrity economy, night economy, experience economy, and community economy toshape itsbusiness operations. With its unique atmosphere, EVER BOOM has become an iconic cateringdestination at Houhai Harbour, standing out in the entire shopping mall.