项目名称：小大董|蓝调艺术餐厅设计

设计机构：AD ARCHITECTURE∣艾克建筑设计

总设计师：谢培河

设计团队：AD艾克建筑设计

甲方团队：大董、袁玉芳、汤明姬、四希、石秀松、小大董上海团队

施工团队：北京华开建筑装饰工程有限公司

机电团队：北京智通思远机电设计咨询有限公司

照明顾问：北京光舍照明设计有限公司

固装团队：北京合众友业酒店用品有限公司

厨房团队：北京酒总酒店设备有限公司

项目地点：上海

建筑面积：700 平方米

主要材料：艺术漆、通体砖、透光膜、不锈钢

设计时间：2021年7月

竣工时间：2021年11月

项目摄影：云眠

01/

思想阐述

Design concept

大董餐饮子品牌，小大董是大董理念的延伸，表现大董性格中更轻松的一面。艺术餐厅设计初衷是从情感上刺激体验共鸣出发，以唤醒情绪或想法，其目的是为了激发社交场所下，体验者的情绪，而此种情绪亦是表达品牌基因新潮时尚，迷幻冷调的感知的结果。试图表达空间中情感体验的真实意义，而不是物理现实。

As a sub-brand of Da Dong Group, Taste of Dadong inherits Da Dong's philosophy while showing a more relaxing aspect in its DNA. Located in Shanghai, the project is a new upgraded restaurant opened by Taste of Dadong, designed by AD ARCHITECTURE. The design is intended to evoke customers' emotions, ideas and resonance in a social setting, through incorporating psychedelic, cool tones and presenting the brand's new, trendy genes. The design team tried to express the true meaning of emotional experience in the space, rather than emphasizing physical reality.

02/

品牌探索

Brand exploration

艺术餐厅设计基于品牌文化基因传达的深层考虑，探索子品牌小大董的定位及客群与社交状态的一种变化。年轻、时尚、新潮蓝调，拥有无限活力；而浪漫的想象力与创造力，犹如Rhapsody狂想曲，潜伏着不可名状的感觉，响起的bgm随着紧密契合的鼓点与迷幻蓝调的“小大董”再合适不过。迷幻冲撞的颜色本质上是虚空清透的光影，实质是品牌的印象基调。

Based on full consideration into the brand's values and genes, the designers explored the positioning and targeted customer groups of Taste of Dadong, as well as new socializing scenarios. Young, fashionable blue tone is full of vitality; romantic imagination and creativity are like a rhapsody, which stimulates indescribable emotions. Background music combined with drum beats is fitting for the dreamy blue tone of Taste of Dadong. The psychedelic, contrasting colors are in essence presented by lights and shadows, which set the tone for the brand's image.