集恩在潮汕经过5年的沉淀，与潮汕地区设计师已经有了互动的基础，同时也让市场对梵品木饰面有了一定程度的认知，艾克建筑认为这并不是一个开辟新市场的行为，而是如何稳固市场与让市场进行裂变的行为。展厅设计中并不是要体现木饰面本身，主要的是要让市场知道集恩能做什么，一个从卖产品到定制与项目执行的行为差异，这是在展厅的设计中最重要的环节。

Having been based in Chaoshan Region for 5 years, JIEN has established a network with local design community, and has also enhanced the visibility of Fanpin's wooden veneers in the local market. This time, JIEN invited AD ARCHITECTURE to conceive the new showroom. AD ARCHITECTURE didn't regard this project as JIEN's attempt to exploit new market but to consolidate and further expand the existing market. Therefore, in addition to displaying the franchiser's wooden veneers, the design team focused more on conveying JIEN's own capabilities of creation. The key of the design shifted from products selling to the communication of the brand's competence in creating and executing customized furniture solutions.

如何引流虽然是商业设计中很核心的问题，但是，本项目更重要的是如何让这个品牌产生粘性，以及让更多人知道，集恩不只是做木饰面，而是可以完成独立的家居系统定制体系。

How to attract customers is a core issue needed to be figured out in commercial space design. However, for this project, what matters most is how to enhance JIEN's brand stickiness, and how to let more people understand that JIEN is capable of independently customizing home furniture system solutions in addition to selling wooden veneer products as a franchisee.