爸爸糖手工吐司像素Lab店铺设计，以全新理念搭建成人和孩童在情感上互通的体验乐园，OYTT设计团队从游戏中汲取创意灵感，结合《超级马里奥》经典怀旧风格，店铺设计让二进制像素和吐司立方块结合，为消费者搭建爸爸糖吐司的游戏小镇，联结品牌和消费者互动的渠道，以此传递品牌调性。

With a brand new concept, Daddy Sweety Bakery Lab builds an experience paradise for the emotional connection between adults and children. Inspired by the game, OYTT DESIGN combines the classic nostalgic style of "Super Mario" to create a game town in the bakery by integrating binary pixels and toast cubes. The project conveys the brand identity by connecting the channels of interaction between brands and consumers.

以建立与消费者共情的独特场所为始点，店铺设计以吸引、好奇、进店、探索、收获快乐等不同阶段游戏设计思路，把每一步都转换成空间打磨的基点，巧借游戏元素加深消费者对品牌的亲近的驱动力。

Starting from empathizing with consumers, the design idea is clued with the different stages of the game such as attraction, curiosity, entering the store, exploration, and having fun. Each step is converted into the basis of spatial sequence, and the game elements are used to provoke a sense of familiarity.