项目名称:CoCo都可江阴忠义街区奶茶店设计
Project Name: CoCo Jiangyin Shop
项目地址:江阴忠义街区
Location: Jiangyin, China
设计单位:欧阳跳建筑设计有限公司
Design Company: OYTT Design
设计总监:欧阳跳
Design Director:Tiao Ouyang
落地总监:周丹凤
Executive Director:Danfeng Zhou
主案设计:姚运
Chief Designer: Yun Yao
辅助设计:马小贝
Assistant Designer: Xiaobei Ma
项目面积:153平米
Area:153 square meters
完工时间:2021年8月30日
Completion Time: August 30, 2021
主要材料:微水泥、艺术漆、防火板、皮革、金属
Main Materials:Micro cement, art paint, fireproof board, leather, metal
施工单位:江苏金之润
Construction Company: Jiangsu Jinzhirun
道具:上海邑通道具股份有限公司
Props: Shanghai Yitong Props Co., Ltd
灯光设计:无锡米未照明
Light:Miwei Lighting
材料品牌:上海螺峰商贸有限公司
Material Brand: Shanghai Luofeng Trading Co., Ltd
项目摄影:陈铭
Photographer:Ming Chen
“没有人是一座孤岛,可以自全,每个人都是大陆的一片,整体的一部分。”——英国诗人约翰﹒多恩
互联网时代,人与人、人与社会连接的方式越来越丰富,但内容却越来越苍白,每个人就如一个个独立而流动的原子,在淡漠疏离的城市背景下疲于颠簸,成为精神上的流浪汉。本案择址于江阴忠义街区,奶茶店设计团队从建筑、空间出发,藉由商业形态、品牌文化、消费体验及现代美学的有机结合,力求实现与外部街区、环境建立更融洽的交互连接。
In the Internet era, there are more and more ways to connect people and society, but the content is getting more and more pale. Everyone is like an independent and flowing atom, tired of turbulence under the background of indifferent and alienated cities, becoming a spiritual vagrant. The project is located in Zhongyi Block, Jiangyin. The design team, starting from architecture and space, strives to establish a more harmonious interactive connection with the external block and environment through the organic combination of commercial form, brand culture, consumption experience and modern aesthetics.
为延续店面与新中式建筑外观的一脉相承,门头设计因势随形,透过凝练的线条、丰富的体块、鲜明的色彩实现多维度的统筹与平衡,确保二者的融合不会产生对立式的割据。
In order to continue the store and the new Chinese architectural appearance of the same line,thestorefront design follows the shape according to the situation, and realizes multi-dimensional overall planning and balance through concise lines, rich blocks and bright colors, so as to ensure that the integration of the two will not produce a separate regime for the vertical.
主次入口的分布因地制宜,塑造出内部流动性的空间,将各个功能区域有秩串联。既便于顾客的快捷往返,又能有效缓解人流的拥堵压力,使店铺价值达到最大化。
The distribution of primary and secondary entrances is tailored to local conditions, creating an internal fluid space and connecting various functional areas in series. It is not only convenient for customers to return quickly, but can effectively relieve the pressure of traffic congestion, so as to maximize the store value.
入口处的立体几何造型让人耳目一新,方与圆的碰撞,打破了横平竖直的常规格局。素净的基底缀以活泼亲和的CoCo橙,打造简约时尚的第一视觉体验的同时,诠释出更趋年轻化的品牌风貌。
The three-dimensional geometry at the entrance is refreshing. The collision of square and circle breaks the conventional pattern of horizontal, flat and vertical. The plain base is decorated with lively and friendlycolor of CoCo orange, creating a simple and fashionable first visual experience while interpreting a more youthful brand style.