睛彩展厅设计

项目名称：睛彩展厅设计

Project name：WONDERFUL WINDOWS

设计方：GGD好好设计

Design：DOUBLE GOOD DESIGN

项目设计&完成年份：2021年8月（启动设计）2021年12月（项目竣工）

Design year&Completion Year：August 2021 (start design) December 2021 (project completion)

主创及设计团队：林彦&丹仪

Leader designer &Team：LinYan & DanYi

特别顾问：睛彩实验室

Special adviser：Wlab

项目地址：中国/广东省/汕头市/东厦南路

Project location：China/Guangdong Province/ShantouCity/Dongxia South Road

建筑面积GrossBuilt Area (square meters)：1100M²

合作方：软装：好好优选/工程：小凯精工

Partners：Casa：GOOD SELECTConstruction：XiaoKai hardcover

主要材料：K钢喷砂/大理石/肤感砖/金属马赛克/红色条形砖/线型灯/ 卡尔蔡司（视光仪器解决方案）

Main material:K steel sandblasting / marble / skin feeling brick / metal mosaic / red strip brick / linear lamp / Carl Zeiss (visual instrument solution)

撰文：灵验

【睛彩】作为国内领先的眼镜定制商与国际高定眼镜买手，有着卓越的先锋触觉。时尚的品牌基因极具“实验性”天生就是“无所畏惧的大冒险家”这次他们在市区以不理智的高价竞得一处场地，选址绝非以往般完美，全为复辟创始人少年时的“阅读情节”。展厅设计师林彦大受感动，决定接受这次的设计委托。

[WONDERFUL WINDOWS] as a leading eyewear customizer in China and an international high-end eyewear buyer, it has an excellent sense of development. The fashion brand gene is very "experimental", and naturally is a "fearless adventurer". This time, they won a venue in the urban area at an unreasonable high price. The choice of location is not as perfect as before. The aim is to restore the "reading plot" of the founder as a teenager. The designer Linyan was very moved and decided to accept the design Commission.

1992年是经济腾飞的一年，同年4月特区汕头高新技术产业开发区开始筹办，全国人民对于科技与精神的需求与日俱增，1992年09月29日【汕头文化科技书店】便在此背景下应运而生。提供了读书探索边界的场域。承载了好几代人的青春文化记忆。

1992 was a year of economic take-off. In April of the same year, Shantou high tech Industrial Development Zone of the special zone began to be established, and the National People's demand for science, technology and spirit is increasing day by day. On September 29th, 1992, [Shantou culture and Technology Bookstore] cameinto being under this background. It provides an area for reading and exploring boundaries. It carries the youth cultural memory of several generations.

时间来到2020年，新媒介的涌现不断挤压着传统书店的生存空间，全国实体书店哀鸿遍野。顺应时代的洪流，【汕头文化科技书店】暂别舞台。“精神堡垒”崩塌了，或许是“肌肉记忆”的驱使，还是经常能见到读书人坐在门口阅读。回味旧时光里那“不足以为外人道也”的浪漫。

In 2020, the emergence of new media is squeezing the living space of traditional bookstores, and physical bookstores across the country are full of sadness. Following the trend of the times, [Shantou culture and Technology Bookstore] temporarily withdrew from the stage. The "spiritual fortress" has collapsed, perhaps because of "muscle memory", or we often see scholars sitting at the door reading. Relive the romance of "outsiders don't understand".

这将是一个复合体验的眼镜零售空间展厅设计，选品SKU高达3万款，风格覆盖全类别，对于服务标准流程极度严谨。头脑风暴中我们找到一种“贯穿”的空间形式，展厅设计通过它Wlab的设计雏形逐渐浮现。我们认为Wlab所陈列的都将被视为艺术珍品，而品牌方也正是用一种艺术化的眼光在审视自己。就像一个潘多拉魔盒隐藏在黑暗森林之中，一切充满了未知。

This will be a retail space for glasses with a composite experience. The selection SKU is up to 30000, covering all categories. It is extremely rigorous about the service standard process. During brainstorming, we found a "through" spatial form, which gradually emerged through the design prototype of wlab. We believe that all the exhibits displayed by wlab will be regarded as art treasures, and the brand side is examining itself with an artistic perspective. Like a Pandora's box hidden in the dark forest, everything is full of unknowns.

▲ 设计思路推演（GIF）

Design idea deduction

我们通过“眼底照相机”微观眼球，是月球的肌理。我们将其打造成【睛彩】展厅设计的“超级符号”置于焦点，总台似“迷航”般迷失在太空之中，空间因此环绕起来。这种动线是展厅设计师在游览“大英美术馆”所收获的体会。纵横构成的外观系统，如同管中窥豹时见一斑。博物馆级别的棚光吸引着趋光而行的生物，毕竟在虫洞内光是获得救赎的指引。

We use the "fundus camera" to observe the eyeball, which is the texture of the moon. We put it in the focus as the "super symbol" of [WONDERFUL WINDOWS], and the service desk is lost in space like a "spaceship", so the route is in a rotary mode. This dynamic line is the experience gained by the designer during his visit to the British Art Museum. The vertical and horizontal appearance system is like viewing with a magnifying glass. Museum level lights attract light seeking creatures. After all, the light in the wormhole is the guide to salvation.