强大的空间识别度是塑造品牌体验的有力手段和关键因素。餐饮空间作为整体体验过程的重要组成部分,甚至先于菜品本身,先入为主传递着品牌的理念与社会责任。以品牌文化为依托,这时空间的设计表达也就迎刃而解——东方与当代感,餐厅设计以经典而有延续的空间法则来传递当代东方美学,是AD艾克建筑设计团队一以贯之的设计策略和迭代实践。
A strong spatial identity serves as a pivotal element in crafting the brand experience. The dining space, integral to the overarching experiential journey, communicates the brand's philosophy and social responsibilitywell before the culinary offerings. Drawing inspiration from the brand's cultural ethos, the space design effortlessly fuses Oriental and contemporary sensibilities. Employing classical and coherent spatial principles, the design conveys a contemporary Oriental aesthetic, embodying a consistent design strategy and upgraded practices of AD ARCHITECTURE.
谦逊与退让
Humility and concession
入口
Entrance
空间入口位于商场的户外平台,更好营造空间的街边商业氛围,让二楼的空间植入一种新的错觉。餐厅设计在原先空荡冰冷的平台空间插入几个矮墙,形成新的空间场域与空间温度,让客户还没进入空间内部就感受到玖五京菜对于自然,文化的传承与包容。
The entrance of the restaurant is located on an outdoor terrace ofa shopping mall, creating avibrantstreet-side commercial ambiance and giving a novel illusion to the second-floor locale. Previously a nondescript platform space, ithas been transformed with the addition of low walls,defininga new spatialrealm and bringing a touch of warmth. This deliberate design effectively communicates Nine Five Beijing Cuisine’s dedication to embracing nature and cultural heritage, leaving an impression on customers even before they enter the space.