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大开大阖| 凤凰上击九千里 半江瑟瑟半江红

An open layout | A magnificent and innovative dining destination

深圳餐厅设计主空间设计结构为区别于传统的“博物馆/馆区式游客导向”路径，AD项目团队提出以“客群生态”构建、发展“社群式兴趣粘性”为路径，构建城市新餐饮设计营销建设方式。通过发掘地域文化背景特色，发扬现有生态环境优势，以打造餐饮空间，营造社群，建设空间载体，吸引广大民众的形式打造辐射域，促进历史建筑发展的无界联动。主空间中的行为是主体，行为的发生所衍生的空间规划行为是内核。

Different from the traditional “museum tourist-oriented” strategy, AD ARCHITECTURE proposed a new catering marketing strategy of constructing “a customer group system” and developing “customer stickiness by interests of the community”. By excavating the regional cultural context characteristics and carrying forward the existing ecological environment advantages, the design team intended to create a dining space, a community, and a spatial carrier to attract patrons and exert certain influences to facilitate the cross-over connection with the historical and cultural architecture. Taking the activity in space as the clue, the space layout is derived from user behaviors.

设计思考上这一部分我们精准定位客群背景最敏感的空间要求，深圳餐厅设计打破周边餐饮产品结构及同质化问题，使空间语言及材质与光影的呼应将大厅餐饮氛围感拉满，手法上将体块大开大合，在空间上演几何符号的构成游戏。当人在空间中获得愉悦，意味着不属于真实的游戏规则在产生价值，并且使人们在这个游戏中获得利益。我们希望空间完成从“构建客群生态”到孵化空间载体与时代背景下生活方式的转化，与城市本身的人文情怀一并融入潮汕的筋骨和气血。

The design team grasped the most sensitive space requirements of the customer group and broke away from the homogeneous structure and form of surrounding restaurants. The dialogue of space language, materials, light and shadow maximize the dining vibes of the hall, and the open layout creates a game constituted by geometric symbols. The pleasure gained from the space is the significance and benefits for guests produced by this intangible game. Beyond the concept of “constructing a customer group system”, the design team hopes to turn the space into a medium that drives changes in the contemporary lifestyle that blends into the soul of the Chaoshan spirit and the humanistic sentiments of the city.