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首页 > 商业 > 喜茶-深圳卓悦中心店

喜茶-深圳卓悦中心店

项目名称:喜茶深圳卓悦中心店 

设计单位:MOC DESIGN OFFICE

主创设计师:吴岫微,梁宁森

设计团队:庄亦乘,胡侨

设计周期: 2018.11-2018.12

竣工时间:2019.12

项目地址:深圳市福田区卓悦中心1层L140

面积:178㎡

主要材料:仿水磨石瓷砖,KD木饰面板,白色烤漆不锈钢

客户:喜茶

摄影:聂晓聪

本店位于深圳福田CBD综合体商圈One Avenue卓悦中心,秉承商场探索,创新,活力的精神,MOC DESIGN以“攀登”为寓指,以台阶形态为媒介,将追求进步、勇于攀登的态度融于设计进行延展,通过拆分重组的手法结合空间框架及功能进行设计,用简洁的体块、充满变化的组合贯穿于空间。奶茶店设计

This new HEYTEA shop is located in One Avenue, Futian CBD, Shenzhen and it adheres to the spirit of its hosting mall – exploration, innovation and vitality. In the concept of “climbing”, MOC DESIGN OFFICE adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units, but with changeable combinations.

▼ 以台阶形态为媒介来表达空间概念

▼ Using staircases as the media to introduce the space concept

▼ 从吧台看向客座区

▼ Looking over the customer area from the counter

设计构想来源于《纪念碑谷》中纵横交错的空间形态,以打散重组在空间中的台阶做为概念的表现形式,错落有致的体块结合台阶形态,自上而下延伸至整个空间。在材质及造型上,为缓解小空间固有的压迫感,使用白色基调和方正的体块拓展空间界面。奶茶店设计

The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space. Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes, a white tone and square blocks are employed to amplify the size of the confined space.

▼ 空间形态概念演变

▼ Concept evolution of the space and form

▼ 错落有致的体块,自上而下延伸至整个空间

▼ Superposed blocks leading up and cross the whole space

▼ 轴测分析图

▼ Drawing of Axonometric Analysis

▼ 空间体块形式

▼ Form of blocks

▼ 细部

▼ Details

从室外看向室内,虚实交错的体块造型铺满空间,中岛组合成阵列分布,形成了张弛有度的友好姿态。奶茶店设计

From outside in, the blocks are piling up and taking shape and the central island becomes a complex functional body, both of which are meant to arouse a cordial feeling.

MOC

MOC DESIGN OFFICE

设计收费:1000 元/平             

擅长类型: 店铺、影院、文创

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