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首页 > 商业 > BEEER PARK惠城店餐厅设计|以烟火人文与品牌调性焕活老建筑

BEEER PARK惠城店餐厅设计|以烟火人文与品牌调性焕活老建筑

除此之外,设计团队也保留了当地市民的生活符号——勾勒在外立面之上的黑色哥特式三角尖顶是基督堂的入口,这让新的商业空间与大众的日常生活实现了一次现实维度上的衔接与相融。每座城市的文化皆有其独特型格,餐厅设计建筑是一大主要载体,因此作为品牌空间与当地人文的接洽显得尤为重要。

In addition, the design team also retained the life symbol of the local citizens.——The black Gothic triangular spire outlined on the facade is the entrance to Christian Church, which makes the new commercial space connect and integrate with the daily life of the public in the practical dimension. The culture of each city has its own unique style, and the building is a major carrier. Therefore, as a brand space, it is particularly important to approach local culture.

BEEER PARK白天是温馨且精致的餐吧,晚上则是富有情调的酒吧。餐厅设计外立面的射灯透过百叶打造出渐变晕染的灯光效果,仿佛是微醺夜晚将至的预告。室内空间采用绿色环保材料欧松板,其良好的环保性能与物理特性,不仅满足了人们健康生活的要求,也是可持续性发展理念的实践。全息投影则为沉浸式场域加持,顾客在其间能够尽情舒展身心,觅见欢愉的片刻小憩。

BEEER PARK is a warm and exquisite dining bar during the day and a romantic bar at night. The spotlights on the facade through the shutters create a halo with the gradual change, as if it is a herald of the approaching of a slightly drunk night. An environmentally friendly material oriented strand board is adopted in the interior space, because it’s environmentally friendly with a good physical character, which not only meets the requirements for a healthy lifestyle, but also achieves the concept of sustainable development. The holographic projection is excellent to create an immersive atmosphere in the space, where customers can fully relax their bodies and minds for a delightful short break.

延续品牌的统一调性,深化大众视野中的品牌印象,餐厅设计以品牌效应吸引人流,餐厅设计所以BEEER PARK承载的意义并非只是建筑空间的重生,也是再度激发商业性、带动街区经济并促进年轻化的一大举措。

To continue the unified brand tone, deepen the impression of the brand on public and attract people with the brand effect, the significance carried by BEEER PARK is not only the rebirth of the building space, but also a major measure to stimulate the commercial development again, promote economic growth and rejuvenation of the neighborhood.

一昧的留存会被飞速发展的时代淘汰,如何在保留原生意蕴与引进新型质感之间实现持衡,这对设计理念和实践都是一大考验。并且旧建筑的改造所延伸的意义远比其视觉呈现的要深远,当新的品牌注入一个街区,餐厅设计是物质层面上的升阶,也是一次人文领域的融合与升华。只有当品牌与城市人文相互契合才能相辅相成,为品牌带来效益的同时革新城市肌理,丰富当地人文形态。

It will be eliminated by the era of rapid development to preserve it blindly, so how to achieve a balance between retaining the original implication and introducing new texture is a big challenge for both the concept and practice of design. In addition, the extended significance of transformation of an old building is far more than what it presents visually. When a new brand is brought into a neighborhood, it is not only a promotion in material aspect but also an integration and sublimation in cultural field. Only when the brand becomes compatible with the urban culture can they complement each other, and bring benefits to the brand while innovating the urban texture and enrich the local culture.

更多餐厅设计请关注:

深圳故事空间设计有限公司

设计收费:1200-1500 元/平             

擅长类型: 酒店、售楼处、样板房

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