
产品展示架和天花灯架细节。
Product display shelves and ceiling lights.
思考:品牌场所的公共性
03 Reflection: the public nature of brand space
咖啡厅设计品牌空间因为公众角色的加入而转变为场所,MOC在思考项目条件时,也将品牌场所的公共性纳入了考量的范围。在后疫情时代,被限制的人们衍生出新的需求,当空间设计带着更多的同理心考虑场所转换的可能性,帮助人们去探索更真实的社交时,也完成了一次更具社会意义的品牌叙事。
As the public role of brand space is emerging, MOC takes the public nature of brand space into consideration when planning a project. The post-epidemic era leads to new demands as people’s life is restricted. The convertible possibility of a space motivated by empathy can help us to explore a more authentic social life, while achieving a more socially meaningful brand narrative.
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