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Design Anthology上海展览设计

Part 3:翹qiào /Liftup

翹,同翘。最早见于《说文》小篆,本义为鸟尾可上举的长羽,又指一头向上昂起。上海展览设计以「翹」为源,会意兼形、融汇音韵,寻获灵感。

翹, the same as翘, was first recorded in Shuowen Jiezi (a Chinese dictionary from the Han Dynasty) in the seal script form.The original meaning of the character refers to the long feather on the tail of a bird that can be raised upward, and it also refers to the posture of a head that is lifted upward. We draw inspiration from the character "翹" because it combines both form and phonetics.

一为“垚”,由传统建筑结构引申之义,状若三土堆叠,形同斗拱,以此类比,可指梁柱结构;二为“兀”,以古时建筑檐角形态拟化,可意指屋面形态;三为“羽”,篆文从羽,堯声。溯源古籍,取鸟尾的长羽释意,摘其轻盈姿态以材质呼应;四为字形拟态,由高举之义引申,以通感翻越典籍之姿,通感达之。

One of the inspirations comes from the character "垚," which is derived from traditional architectural structures and resembles three layers of soil, similar to the structure of a dougong,which represents the beam and column structure in Chinese architecture. Another inspiration comes from the character "兀," which is derived from the shape of ancient building eaves and represents the shape of a roof. The character "羽," derived from the sound of "yao" in ancient texts, represents the long feathers of a bird and its light and graceful posture, which is echoed in the material used for the project. Finally, the character's shape is derived from its meaning of being raised high,its essence has transcended the original definition that recorded in ancient books, reaching for something beyond and creating a sense of resonance and aspiration.

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