营销中心设计
项目名称 | 苏州樾府
项目性质 | 营销中心
项目地点 | 苏州木渎古镇
甲方单位 | 保利里城地产
项目面积 | 785 ㎡&503 ㎡
硬装设计 | 柏年印象、北京集美组
软装设计 | 柏禾建设
建筑单位 | 华睿建筑设计
景观单位 | 摩高景观设计
完成时间 | 2021.01
项目摄影 | 英盖乐锐
序 | Preface
苏州木渎，一个从水墨中缓缓洇开的江南古镇，素有“吴中第一镇”、“秀绝冠江南”之誉。
Mudu of Suzhou, an ancient town in Jiangnan, has long been known as "the first town in Wuzhong" and "the most beautiful town in Jiangnan".
项目位于苏州木渎，浸润在江南水乡、古典园林的脉脉温存里，苏州人始终追寻一种惬意、东方的人文生活。
The project is located in Mudu of Suzhou, which is immersed in the tenderness of Jiangnan water town and classical gardens. Suzhou people are always looking for a comfortable and Oriental cultural life.
01
设计思考
-
如何将姑苏人文与当代美学糅合
进行古与今、新与旧的融合探索
让人文与时尚共融一室
给人们带来一种当代、随性的生活方式
成为本次设计的思考出发点
How to combine Gusu humanity with contemporary aesthetics
To explore the integration of ancient and modern, the new and the old
Let humanity and fashion coexist in one room
Bringing people a contemporary & casual way of life
It has become the starting point of this design
苏州樾府营销中心 | 水墨姑苏的当代演绎
02
设计表达
-
苏州营销中心设计以姑苏水墨及园林为创作灵感
简洁、国际化的设计语汇
写意当代东方的惬意优雅
为古镇带来一个当代而又充满底蕴的空间
引领一种惬意、人文的品位生活
The design is inspired from Gusu ink painting and gardens
Through simple and international design vocabulary
Representing the cozy elegance of the contemporary Orient
Bringing the ancient town a contemporary space with heritage
Leading a comfortable, humanistic and grade life
西形东韵 | Eastern Form and Oriental Rhyme
简雅的白色、写意的水墨、干练的线条，营造一种东方的安静、优雅之美。
Simple and elegant white, freehand ink and dynamic lines create a kind of elegant beauty of Oriental quietness.
△ 太湖石漏景
独步蹊径、拙石卧波，自然断裂的痕迹、未经打磨的透漏，感受复得返自然的舒畅与惬然。
Through unique path, clumsy stone with lying wave, traces of natural fracture, unpolished leakage, here we can feel the ease and pleasure of recovery nature.
△ 水墨笔触艺术
笔墨烟云| Ink Brush Stroke
苏州湖畔的水墨缓缓洇开，绘出缱绻怡然的江南意境，豁然遐朗，一派清幽之境悄然生发。
The ink and wash slowly spread across the lakeside of Suzhou, drawing a romantic and pleasant mood of Jiangnan, and therefore a space of silence has quietly sprung up.
