项目名称：ASA瓷砖展厅设计
项目类别：商业空间
项目业主：亚细亚瓷砖
服务内容：策划/室内设计
设计机构：Oft Interiors
主持设计：邹卓明/张敬贵
设计团队：Samantha Chan
项目地址：香港
项目摄影：hdp
项目面积：200㎡
OFT设计丨他们在ASA瓷砖展厅，策了一个有氧生活方式展
有过装修血泪史朋友都知道，在过去，瓷砖终端门店通常都是以样板上墙的销售模式；而今天，动辄上千平的瓷砖展厅设计拼的是更丰富的家居场景与风格。
People who have experienced interior decoration all know that in the past, tile terminal stores usually adopted the sales model of samples on the wall; and today, thousands of square feet of tile showroom spell a richer home scene and style.
ASA（亚细亚）瓷砖是有二十多年历史的驰名品牌，它见证与经历了陶瓷行业的发展与变革，作为陶瓷行业工业4.0代表，ASA除了产品本身一直在不断创新之外，在终端门店的革命中，同样走在前列。
ASA Tile is a well-known brand with a history of more than 20 years, which has witnessed and experienced the development and change of the ceramic industry. As the representative of ceramic industry 4.0, ASA has not only been innovating the products themselves, but also been at the forefront of the revolution in the terminal stores.
OFT在为ASA做品牌形象升级时，深入研究品牌在香港定位、调性、消费人群，尽管当下模拟家居场景式瓷砖展厅已成主流，但设计团队仍然选择以生活方式展览形式呈现空间。
When OFT upgrade the brand image for ASA, the design team deeply studied the brand's positioning, tonality, and consumer population in Hong Kong. Although at the current, tile showroom of simulated home scenario has become mainstream, the team still chose to present the space in the form of lifestyle exhibition.
在OFT设计看来，瓷砖是一种在商业与生活之间的产物，ASA瓷砖则是一个生活方式品牌。展览可以还原瓷砖本身的温度与记忆，让消费变成逛展，瓷砖展厅设计让购物体验变成分营造家的一部分，唤醒消费者对家的想象与憧憬。
In OFT Design's view, tile is a product between business and life, and ASA tile is a lifestyle brand. The exhibition can restore the temperature and memory of the tile itself, so that consumption becomes visiting exhibition, while the shopping experience becomes part of creating a home, awakening consumers' imagination and longing for home.
这个空间除终端消费者外，还为设计师提供选材，瓷砖按照不同风格、尺寸进行分区域展示，通过陈列柜形成设计动线，并以不同陈列方式，将空间自然划分，构建系统、完整、流畅的场景体验，提升消费者效率。
This space provides designers with selection materials in addition to end consumers. Tiles are displayed in sub-regions according to different styles and sizes, and the motion trend is formed through display cabinets, and with different displays, the space is naturally divided to build a systematic, complete and smooth scene experience to enhance consumer efficiency.
入口处醒目的LOGO，提示消费者已进入ASA展览时空，瓷砖展厅设计整体的暖色调出营造有氧商业空间氛围，拉近消费者与空间、品牌、产品的距离。
The eye-catching LOGO at the entrance is a hint that suggests consumers have entered the ASA exhibition time and space. The overall warm color creates an aerobic business space atmosphere to bring consumers closer to the space, brand and product.
一个不规律的盒体则作为既独立存在又与空间交融展台，带来流动与灵活的同时也全方位展示品牌价值所在。
An irregular box is used as a stand that both exists independently and intermingles with the space, bringing flow and flexibility while also showing the brand value in all aspects.
展台上，一个ASA水磨石设计的矮凳，是OFT对瓷砖不同功能的演绎，瓷砖展厅设计当功能与形式有机结合，选择就变成了一次材料探索之旅，矮凳不仅可以作为设计的语言风格去传承与定义，更是具有品牌价值增量的产品。
On the booth, an ASA terrazzo-designed low stool is OFT's interpretation of different functions of tiles. When function and form are organically combined, the choice becomes a journey of material exploration. The low stool can not only be inherited and defined as the language style of design, but also a product with incremental brand value.
随着人的体验感知越来越颗粒度，对于体验标准也更高，设计师通过在盒子里局部设置镜面，带来横向延伸感，扩大视觉效果，丰富空间层次，带来感知的流畅与统一性。
As people’s perception becomes more and more granular, the standard for experience is also higher, the designer brings a sense of horizontal extension by partially setting mirrors in the box, expanding the visual effect, enriching the spatial hierarchy and bringing perceptual fluidity and uniformity.
