项 目 名 称：深圳金意陶·宝能第一空间店展厅设计
甲 方 单 位：广东金意陶陶瓷集团有限公司
室 内 设 计：鼎合设计
设 计 总 监：孔仲迅
主案 设 计师：孙华锋、丹俐骁
设 计 执 行：丹俐骁
摄 影 团 队：孙华锋
设 计 时 间：2021年2月
项 目 面 积：552㎡
项目 所在 地：深圳市宝能第一空间
主 要 材 料：金属、乳胶漆、艺术玻璃、岩板、新材
商业空间不好设计，也不容易出效果。原因是商品种类繁多，深圳展厅设计而销售者又恨不得将每一寸面积都用来展示自己的产品，因此在空间效果和产品销售之间相互拉扯，各不相让，从而两败俱伤。
Commercial space is not well designed, and it is not easy to produce results. The reason is that there are many kinds of goods, and the sellers are eager to use every inch of their products to show off, so they pull each other between the space effect and product sales, to no avail, thus losing both sides.
深圳展厅设计师想要的是设计感强有调性的建筑空间，销售者想要的是成交率至上的实用空间，消费者想要一个一看就明白的易选空间...而我们要打造的是一个当人们走进来，就会为自己的生活方式毫不犹豫买单的质感空间。
Designers want architectural space with strong sense of design and tonality, sellers want practical space with the highest transaction rate, consumers want an easy-to-choose space that can be understood at a glance ... and what we want to create is a textured space where people will not hesitate to pay for their lifestyle when they walk in.
现在的shopping mall里的建材店的店铺设计基本是两个极端，一个是单纯为设计师情怀买单而老百姓看不懂的酷空间；一类是完全迎合销售者卖商品而铺陈的同质化严重的空间。深圳展厅设计既有卖相又有设计感的空间真的是不容易设计。
Nowadays, the shop design of building materials stores in shopping mall is basically two extremes. One is a cool space that simply pays for the designer's feelings and ordinary people can't understand; One is the space with serious homogenization that completely caters to sellers selling goods. It's really not easy to design a space that has a sense of design and looks good.
中庸之道是相互融合，相互陪衬，相互谦让。所以相互之间的量的把握是设计的关键。比如商品和店内空间的量的问题，深圳展厅设计灯光冷暖的量的控制，明暗变化的量的控制等等。
The golden mean is mutual integration, mutual foil and mutual humility. Therefore, the grasp of mutual quantity is the key of design. For example, the quantity of goods and in-store space, the quantity control of lighting heating and cooling, the quantity control of light and shade change, and so on.
深圳金意陶·宝能第一空间店展厅设计，在商场里面的铺位并不好，所以如何引起关注和辅助营销就面临更加严峻的挑战。这几年跟金意陶的合作，已经做了很多的探索，在深圳宝能店里我们再次尝试打破传统瓷砖店销售设计的壁垒。
Shenzhen Jin Yitao Baoneng No.1 Space Store is not well-equipped in the shopping mall, so how to attract attention and assist marketing is facing more severe challenges. In recent years, we have done a lot of exploration in cooperation with Jin Yitao. In Shenzhen Baoneng Store, we once again tried to break the barriers of traditional ceramic tile store sales design.
