
高端商品展示区的装置造型将犹如蝴蝶翩翩起舞形式的金属吊灯和星空顶,以礼盒的形式喻义将一切美好和浪漫包裹其中。
The installation shape of the high-end commodity exhibition area will be like the metal chandelier and the starry roof in the form of butterfly dancing, which will wrap all the beauty and romance in the form of a gift box.
护肤品区为了体现出产品的质量,以蓝色作为背景色代表其成分的天然、纯净。展厅设计运用大面积的墙面数字化屏幕,呈L型铺设开来。装置造型采用树的结构,将制作成弧形的彩色亚克力呈顺时针的方向依次穿插在白色亚克力发光柱上,犹如向上伸展的树枝,并搭配条形花纹地毯,犹如树根一样向四周蔓延的生命力。浅金色不锈钢材质的展台与亚克力材料的对比,虚与实的结合,模糊两者之间的界限,通过数字化屏幕内容的色彩变化,其装置在反射与折射的多重影响下创造出不同的光感变化。
In order to reflect the quality of the products, the skin care area uses blue as the background color to represent the natural and pure ingredients. Using a large area of wall digital screen, laid out in an L-shape. The design of the installation adopts the structure of a tree, and the curved colored acrylic is interspersed on the white acrylic luminous column in a clockwise direction, just like the branches extending upward, and the strip pattern carpet is matched with the vitality spreading around like the roots. The contrast between the light gold stainless steel booth and the acrylic material, the combination of virtual and real, blurring the boundary between the two, through the color change of the digital screen content, its installation creates different light changes under the multiple influence of reflection.
主题展示区的装置造型采用芭比公主的梦幻元素,将化妆品制作成超大的艺术装置,也是在很多展览中都会采用的吸人眼球和打造空间中心点的软装搭配手法。
The installation shape of the theme exhibition area uses the dream elements of Barbie princess, and makes cosmetics into a large art installation, which is also a soft outfit collocation method used in many exhibitions to attract people's attention and create the center point of space.

在展示空间中,包材区内部陈列着更新迭代的产品及包装。企业文化展示区梳理着自公司成立以来到现如今的发展脉络及成就等信息映入参观者的眼帘。
In the exhibition space, the packaging area displays updated and updated products and packaging. The exhibition area of corporate culture presents visitors with information about the development and achievements of the company from its establishment to the present.
▼ 听觉体验,Auditory experience ©徐英达
声音能够创造沟通与参与,并具有吸引参观者注意力的效果,展厅设计通过听觉的感受可以激发参观者的情绪和脑部的思考,从而使其得到丰富感受的层次。在空间中,听觉主要基于工作人员对参观者进行产品等设计理念的阐述,以及企业文化展示区和展厅区域的设备等。如:护肤品区域的装置会随着穿插在白色亚克力发光柱上的彩色亚克力片,光的流射呈纵向流射并伴随着发出声音。相对于传统的以图片、文字和产品向参观者传递信息而言,此空间对于听觉的设计,可以使参观者的听觉与视觉形成关联,更好的增强空间立体感,并且起到舒缓心理的作用,使参观者延长在展示空间中的停留时间,强化服务的效果。
Sound can create communication and participation, and has the effect of attracting the attention of visitors. Through the feeling of hearing, visitors can stimulate their emotions and brain thinking, so that they can get a rich level of feeling. In the space, the hearing is mainly based on the staff's elaboration of product design concepts for visitors, as well as the equipment in the corporate culture exhibition area and exhibition hall area. For example, the device in the skin care area will follow the color acrylic sheet interspersed on the white acrylic luminous column, the light flow is longitudinal flow and accompanied by sound. Compared with the traditional images, words and products to convey information to visitors, the design of this space for hearing can make visitors' hearing and vision form a correlation, better enhance the three-dimensional sense of space, and play a soothing psychological role, so that visitors can extend their stay in the exhibition space and strengthen the effect of service.
▼ 触觉体验,Tactile experience ©徐英达
触觉是一种更直接的感受,它可以将参观者融入周围的空间中。参观者通过与真实事物的接触而产生反应,并对整体空间融入自我的主观感受,从而对空间、产品以及设计等信息产生更深刻的理解。在包材区,参观者可以对产品的包装材质,感受到肌理的变化的同时也能感受到产品包装设计的演变过程。
The sense of touch is a more immediate sensation that can integrate the visitor into the surrounding space. Visitors react through contact with real things, and integrate their subjective feelings into the overall space, resulting in a deeper understanding of space, product and design information. In the packaging area, visitors can feel the changes in the texture of the product packaging material and the evolution of the product packaging design.
在设计上通过对装置造型进行改造,以及材质的对比使用,产品的体验来达到参观者的触觉认知。如:设立在入口处的两个彩妆区,一是围绕产品展开,二是围绕对产品的体验,参观者不仅可以在展厅内进行简单的与产品接触外,还可通过上妆的方式,感受产品的质感及效果等。此外,整个展示空间定位的是高奢风格,其在设计时所用到的材质大多为金属质感,并使用亚克力、白色烤漆木饰面等材料搭配作为点缀。参观者可以通过对材料的接触,而更容易的清晰捕捉到产品的定位。
In terms of design, visitors' tactile cognition can be achieved by transforming the shape of the installation, comparing the use of materials and the product experience. For example, there are two makeup areas set up at the entrance, one is around the product, and the other is around the product experience. Visitors can not only simply contact with the product in the exhibition hall, but also feel the texture and effect of the product through the way of applying makeup. In addition, the entire exhibition space is positioned in a high luxury style, and the materials used in the design are mostly metallic texture, and acrylic, white lacquered wood finishes and other materials are used as embellishments. Visitors can more easily and clearly capture the positioning of the product through contact with the material.
▼ 嗅觉和味觉体验,Smell and taste experience ©徐英达
嗅觉和味觉与人的情感和记忆紧密相连。嗅觉反应会即时且直接地延伸至大脑,且气味常常伴随着多种感官联觉作用。空间中本季度的展品包括彩妆以及护肤品都是围绕自然、原生态等展开,打造成分安全的理念,参观者在空间中可以通过闻产品本身的气味来分辨添加的内容,以及开设相关区域进行原材料的体验,从而使参观者对产品制作过程产生联想。
Smell and taste are closely linked to emotions and memories. The olfactory response extends immediately and directly to the brain, and odors are often associated with multiple sensory synesthesia. This quarter's exhibits in the space, including makeup and skin care products, focus on nature and original ecology to create the concept of ingredient safety. Visitors can distinguish the added content by smelling the smell of the products themselves in the space, and set up relevant areas to experience the raw materials, so that visitors can associate with the production process of the products.
随着技术、材料等不断地更新,以及通过感官与感官之间的相互交织、相互增强,使得展示形式和空间设计能给予参观者更加震撼的、真实的沉浸体验,不仅可以提升参观者和合作方的满意度,也能有效地传播其展示目的等信息,为其商业带来新的发展机会。
With the continuous updating of technology and materials, as well as the interweaving and mutual enhancement between senses and senses, the display form and space design can give visitors a more shocking and real immersive experience, which can not only improve the satisfaction of visitors and partners, but also effectively disseminate the information of its display purpose and bring new development opportunities for its business.
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