项目名称 | 琉璃皝宫SPA设计
Project Name | Glass Palace Spa
项目地址 | 中国·广州
Project Address | Guangzhou, China
项目面积 | 320㎡
Project Area | 320㎡
设计单位 | MOSOM墨森设计
Design firm | MOSOM DESIGN
设计总监 | 金柊辰
Design Director | Zhongchen Jin
设计团队 | 秀婷，郭仕豪，崔崔
Design team | Xiu Ting, Guo Shihao, Cui Cui
项目摄影 | 瀚默视觉
Photography | Hanmo Vision
Diversified Changes
Elegance Until Eternity
多元趋变，优雅永恒
颜值经济与悦己经济的持续增长下，“美业年轻化”蔚然成风。装修公司与之相伴的消费升级、客群迭代、女性消费心理变化，如何让美容会所抓住市场风口，从而提升实际转化率，成为探讨美业空间设计时的关键问题。
As the beauty economy and the self-pleasing economy continue to grow, “become younger through beauty industry” has become a trend. Faced with consumption upgrading, clientele iteration and changes in women consumer psychology, how to make beauty clubs grasp the market, so as to promote actual transformation rate has become a key issue when exploring the design of beauty industry spaces.
纵观当下设计市场，场所体验、空间美学、氛围感、沉浸式、装修公司艺术化......诸如此类热词，总是占据着行业认知。琉璃皝宫SPA设计而究其根本，藏于背后的底层逻辑是什么？
Throughout the current design market, such hot words like venue experience, space aesthetics, atmosphere, immersion-style, and artistry always dominate the industry’s cognition. However, what’s the underlying logic behind them?
在琉璃皝宫SPA设计中，专注研究“新美力”的MOSOM墨森设计，装修公司跳脱设计本身，在“空间即品牌，场景即营销”的策略思维下，将这一命题聚焦于空间美学与场景情绪、品牌运营的双向主线，呈现出美学、情感价值与商业统一的复合态空间精品。正如其所言：“多元趋变，优雅永恒。面对本案，设计不止是做一个店，而是要挣脱单一风格的束缚，在真实「品牌营销场」的构建中，通过沉浸式空间情绪的引导与共鸣，达至不销而销的转化成效。”
In the design of Glass Palace Spa, MOSOM DESIGN with a focus on researching “new aesthetic power” has emerged from design itself. It centers on spatial aesthetics and scenario emotions & brand operation under the strategic thinking of “space is brand, scene is marketing”, with efforts made to create a complex quality space that unifies aesthetics, emotional value and commercial integration. As it said, “diversified changes, elegance until eternity. In this case, it not only designs a store, but to break away from the single style constraint. Amid the construction of a true “brand marketing venue”, work is done to achieve the potential effect of promotion without sales by the guidance and resonance of immersion-style spatial emotions.
月下树景·氛围延伸
Trees Under The Moon
Atmosphere Extension
空间氛围感，链接精神共鸣，
触及用户情绪锚点，
成就无形的品牌力。
“比起对美学的探讨，美业空间设计有着更明确的本质和目的 —— 盈利。体验经济的消费逻辑下，「目的性消费」已变化为「惊喜式体验」，氛围造景成为传递品牌内涵的生动方式。”漫步于此，月下树景、侘寂枯木、苍翠苔藓，绘写为幽静诗意的东方画面。琉璃皝宫SPA设计对于商业转化而言，这是一种融于景寄于情的言说，是一种无形的品牌吸引力。
experience economy, purpose-centered consumption has turned into surprise-style experience, while atmospheric landscaping has become a vivid way to express brand connotation.” Roaming here, the moonlit tree, wabi-sabi dead wood and green moss paint a tranquil and poetic picture of the East. For commercial transformation, this is the way to convey emotions via scenes and an invisible brand appeal.
匹配目标客群对功能、品位、审美、精神的高标准，休闲区设计亦有十足考究。琉璃皝宫SPA设计浓淡相宜的东方清韵，辅以氤氲的柔和灯光、细腻高级的深棕木质感，令优雅、舒惬、雅静之感流淌其间。
The leisure area is exquisitely designed to meet the high standards of function, taste, aesthetics and spirit of targeted clients. The appropriate oriental charm, combined with soft light and delicate, textured dark brown wood, make the room elegant, comfortable and tranquil.
由表及里，铺垫情境。对于MOSOM墨森设计而言，这一特定的场域氛围，琉璃皝宫SPA设计不仅为消费客群带来其渴求的放松、治愈、精神享受，更在与客户建立忠诚度的过程中，触及其背后的流量与实际转化。
Pave the way from the surface to the context. For MOSOM DESIGN, this specific venue atmosphere not only brings the relaxation, healing and spiritual enjoyment that consumers desire, but also gains the popularity behind it and achieve actual economic transformation in the process of building loyalty with the clients.
正如设计师所说：“空间成为怎样的场景，取决于要为顾客创造怎样的体验。我们希望这里并非是极尽奢华的外在昭示，而是真实呼应人在美容院所产生的特定情感需求，琉璃皝宫SPA设计这也是提升美业品牌亲密度并保持黏性的本质。”
As the designer said, "The kind of scene the space becomes depends on the kind of experience to be created for the clients. We expect that this location will be able to truly address people's unique emotional needs rather than simply be an outward display of excessive luxury. This is the key to increase intimacy and keep the stickiness of the beauty industry brand.”
