光，是吸引、引领，真我。

Light is attracting, leading and authentic self.

光是生命万物自由生长的吸引力，是理想生活脚步向前的引领，是立体多面自在之我的降临。有光，生命自然万物显现出千姿百态的样貌；有光，万物自然生长出多元丰富的肌理与特性；有光，万物自然向人们打开了想象和创造的可能。服装之于人，又何尝不是日常生活中的光。体验店设计有光，千人千面，个性多元，又因不同而得以相互产生吸引，连接，让人们彼此之间产生了关系，和其光，同其尘。

Light is the attraction of the free growth of all things in life, the guidance of the forward footsteps of ideal life , and the arrival of the three-dimensional and multi-faceted freedom. With light, life naturally shows a various of appearances. With light, diverse and rich textures and characteristics grow in all things in the nature. With light,  all things in the nature opens up the possibility of imagination and creation. For people, clothing is just like the light in daily life. With light, every one shows its personal and diverse difference. We attract and connect each other due to that difference. Meanwhile, we establish relationship by attracting the light  and adopting the dust in the nature.

面料的酣睡  个性的苏醒

Insignificance of materials awakens individuality.

美，本身是关注和专注的产物。明末文学家冯梦龙在《醒世恒言》中，曾言“美人美在骨相，不在皮相”，真正的美，经得起时间的沉淀，生活的磨砺。正如LICO团队尝试通过空间表达的“吸引、引领、真我” 理念一样，YIMENZI衣门子女装之美，体验店设计在于顾客从走进YIMENZI的空间开始到挑选、换试新衣、到遇见中意之选的整个过程，正是YIMENZI帮助顾客完成从服装款式、面料、剪裁的酣睡到客人个性的苏醒，真我降临的内心旅程。是从空间之美到产品之美，到独特个性气质苏醒之美的奇妙体验。

Beauty, in itself, is a product of attention and focus. In the late Ming Dynasty, a writer Feng Menglong once said in his book Xingshihengyan, "the beauty lies in the bone, not in the skin". The real beauty can stand the precipitation of time and the hone of life. As the concept of“attracting, leading and authentic self” that LICO team try to pass through the space expression, that the beauty of YIMENZI lies in the process when customers come into the YIMENZI space to choose, try, and buy new clothes. It’s YIMENZI that helps customers to achieve the awakening of personality and starting a journey of inner heart. YIMENZI offers the customers a wonderful experience from the beauty of space to the beauty of the product, and finally to the awakening of the unique personality.

女装之美，在于面料的酣睡，个性的苏醒。

女性的衣橱，永远缺一件衣服，

或许正是女性的真正智慧之处。

The beauty of women clothes doesn’t lie in their materials,but in the awakening of the personality.

For the wardrobes of women, there’s always a lack of a dress.

This may be the true wisdom of women.

欢迎光临，YIMENZI衣门子。

Welcome to YIMENZI.

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