理想生活之衣门子厂牌体验店设计

YIMENZI, founded in Shenzhen in 2015, is a professional women's clothing manufacturer focused on the beauty of women's unique personality and temperament. YIMENZIBrandExperienceStore atHuizhouEastLakeFifth Street, back byHuamao Center inHuizhouJiangbei area CBD, covers an area of 60㎡. In the era of information and big data, it’s a new attempt of YIMENZI to integrate offline and online business to establish its independent brand, fromresearch,development, design, production to market. This Store and YIMENZI Huamao Center Flagship Store will transmit the concept of YIMENZI, establish the first impression with personality tone on this brand and update and upgrade its business model.

When enterprises or business customers inlifestyle field have high requirements for quality, innovation andaesthetics facing transition, operatorswill expectto turn mortar stores into brand experience stores or flagship stores to build or rebuild the brand style tone, emotional personality and customer experience. Naturally, LICO Design which advocating the core brand concept of“high quality, ideal” becomes their first invited design partner.

LICO's design team gladly acceptedthe invitation ofYIMENZI to design its two stores.

SOLUTION I 理想生活方式设计

SOLUTION I Design of ideal life

50%DESIGN：橱窗即空间空间即橱窗

50%DESIGN: Window is space, and space is window.

YIMENZI衣门子厂牌体验店（东湖五街店），空间方正，空气流通，光线充足，但面积较小，同时离即将完工的YIMENZI华贸旗舰店的距离又非常近。LICO团队基于“50%DESIGN”的设计理念，提出“向内扩容的半开放橱窗式空间”的概念，体验店设计以橱窗即空间，空间即橱窗的思路，作为本案的设计策略，结合女装产品经营属性，围绕“吸引、引领、真我”的理念展开本案设计创作，也与华贸旗舰店在设计策略和创作上有所区别。

YIMENZI Brand Experience Store (East Lake Fifth Street Store) owns a square space, good air circulation and sufficient light, but covers a relative small area. It’s close to the soon-to-be completed YIMENZI Huamao Flagship Store. Based on the design concept of "50%DESIGN",LICO team put forward the concept of "inward expansion of semi-open window-styled space". In LICO’s design strategy, window is space and space is window. They take the management attributes of women’s wear products into consideration and design around the concept of“attracting, leading and authentic self”. Of course, this Store is different from the design strategy of Huamao Flagship Store.