项目名称:T97杭州天目里快闪店咖啡店设计

主持设计：杨振钰、梁宁森

项目管理：杨振钰

设计团队：MOC Design Team

设计周期：2021.9-10

竣工：2021.11

项目地址：浙江省杭州市天目里园区一层

面积：105㎡

主材：阿姆斯壮PVC地板，金属冲孔板，透明亚克力 

业主：T97

摄影：云眠

季节印象

Autumn Impressions

T97咖啡- 快闪店

T97 Popup Café

中国，杭州

Hangzhou, China

作为一个新型的健康食品品牌，T97咖啡店设计以低卡咖啡、燃脂咖啡切入该赛道的细分市场。随着国内大健康市场的快速发展，T97启动线下门店计划。

As a brand of new healthy food, T97 taps into the niche market with low-calorie coffee and fat-burning coffee. It has launched the brick-and-mortar program in the wake of rapid development of health market.

作为首个线下项目的探索和尝试，T97咖啡店设计委托MOC为其设计位于杭州天目里园区的短周期运营的快闪店项目。

In the exploration and experimentation of the first offline store, T97 has commissioned MOC to design a popup care inOōEli Art Park, Hangzhou, which will be running for a short period of time.

结合T97的产品特点，咖啡店设计以及项目开业首月所对应的季节，MOC以“秋之印象”为主题进行设计，结合快闪店的特点以可快速搭建和撤除的方式进行。

Based on T97 product features and the season of opening, MOC has adopted the theme of “Autumn Impressions” in the interior design. The entire popup café can be easily built up and taken down.

咖啡店设计空间内部保留了裸露的混凝土天花，在其中搭建框架，框架上方用悬挂固定不同大小的定制冲孔板，不同大小的橙色系冲孔板构筑出的色彩层次，抽象化的回应秋日印象，与户外的逐步变黄的绿植景观互相呼应。

The exposed concrete ceiling is retained in the interior space. A frame is installed to hang upcustom perforated orange panels in different sizes to create layers of colors, which abstractly respond to the impressions of autumn and gradually yellowing greenery in the outdoor landscape.