▼ 四周不同角度可见内饰选配及充电配件展示，协助用户提升用车体验
Interior options and accessories are displayed from different angles to improve the car experience.
▼ 实木雕刻的门拉手，低调的传达出品牌的调性和质感
Carved wood door handles understate the brand’s tone and quality.
利用空间中两个承重柱之间的范围铺叙休闲洽谈区，巧妙地营造了或隐或现的交流场景。洽谈区位于转角橱窗处，NIO LIFE 展示区则被规划在靠近橱窗一侧，该区域通过贯通室内外的圆环灯自然的将顾客的目光引向室外，户外铺设的木地板和草坪为整个空间引入自然舒适的气息，消解了传统汽车销售展厅冰冷的气质，为用户提供一个温暖而闲适的休闲场景。
结合品牌“以车为原点，多维度链接生活方式”的精神，NIO LIFE展示区规划与休闲洽谈区相邻，使洽谈区的单一的交流功能为之转变——NIO LIFE的融入增加了生活感和精致感，围绕汽车生活开发的周边产品，为用户构建了一个愉悦的生活方式场景。
The space between two load-bearing columns serves as a leisure lounge for communication, subtly hidden and visible. The lounge is at the window corner while NIO Life is on the other side of the window. The circular light linking the indoors and outdoors draws customers attention to the outside area. Meanwhile, the wooden floor and lawn introduce natural and comfortable vibe into the overall interior. It’s a way to dissolve the cold temperament of conventional auto showrooms. Instead, a warm and relaxing leisure scene is provided to users.
Combining with the brand spirit of “car as the origin point to connect lifestyles in multiple dimensions”, NIO Life is arranged next to the leisure lounge to switch its original exchange function. NIO Life adds a sense of life and sophistication. The peripheral products developed around cars and life depict a pleasant lifestyle scenario for users.
▼ 利用空间中两个承重柱之间的范围铺叙休闲洽谈区，巧妙地营造了或隐或现的交流场景
▼The leisure lounge for communication unfolds between two load-bearing columns, subtly hidden and visible.
▼ 细节Details
▼贯通室内外的圆环灯自然的将顾客的目光引向室外，户外铺设的木地板和草坪为整个空间引入自然舒适的气息，消解了传统汽车销售展厅冰冷的气质
▼ The circular light linking the indoors and outdoors draws customers attention to the outside area. Meanwhile, the wooden floor and lawn introduce natural and comfortable vibe into the overall interior. It’s a way to dissolve the cold temperament of conventional auto showrooms.
▼圆环灯细节 Details of the circular light
基于用户体验布局多功能用户专区，试图成为品牌用户除了工作、生活之外的第三空间，4S店装修设计为用户提供咖啡品鉴、休闲社交、品牌活动等多样化的生活休闲场景。亲和力的木色与柔和的光线构造舒适、自然的气息，品牌产品细节的手绘图则赋予空间艺术风格的同时低调的传达出品牌的工匠精神。
Based on the user experience, the multifunctional user zone seeks a role of the third space outside work and life. It provides users with diverse life and leisure scenarios, such as coffee tasting, leisure and socializing and brand activities. The friendly wood colors and soft light give out a comfortable and natural atmosphere. The hand drawings of the products add an artistic style to the space while understate the craftsmanship of the brand.
▼ 多功能用户区 Multifunction user zone
“NIO Space蔚来空间”以突破传统的销售认知转变顾客的入店体验，让空间中情感共鸣的营造帮助提升场景的趣味性和用户对于品牌的认同感，最终达成为用户创造愉悦的生活方式的品牌愿景。
NIO Space transforms the customers’ store experience by going beyond the traditional perception of sales. It allows emotional resonance in the space to increase the fun of scenarios and users’ brand recognition. Ultimately, it is to achieve the brand’s vision to create a pleasant lifestyle for users.
▼ 平面图Plan
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