项目名称: 蔚来汽车NIO SPACE -北京中粮祥云店
设计单位: MOC DESIGN OFFICE
主创设计师：梁宁森，吴岫微
设计周期：2020.4-2020.6
竣工：2020.8
项目地址：北京市中粮祥云小镇南区S11-108
面积：235㎡
主材：喷砂不锈钢，木饰面板，仿水磨石地砖
业主：蔚来
摄影：直译建筑摄影，蔚来
▼ 位于街区中的NIO SPACE蔚来空间店铺装修设计 NIO Space located in the urban community
传统印象中远离城市社区的汽车售卖店，专为有明确购买需求的人提供，存在一定的局限性。全球领先的智能电动汽车公司NIO蔚来汽车此次联合MOC DESIGN，共同打造新一代的“NIO Space蔚来空间”，以兼具精致和温暖的科技质感设计，在城市之中为周边社区用户营造出一个愉悦的生活方式空间。
A car dealership is conventionally located far from the urban community since its target group has specific intention of purchase, yet which brings certain limits.
The world’s leading smart electric car company NIO joins hands with MOC Design to create the new generation of “NIO Space”. With exquisite and warm high-tech design, it builds a pleasant lifestyle space for the surrounding communities in the city.
以现代思考重构汽车销售模式，4S店装修设计“NIO Space 蔚来空间”企图在呈现专业的同时让进入者感受到温度，不仅仅是汽车展厅，更是用户家庭休闲的第三空间。
The automotive sales model is reconstructed by modern thinking. NIO Space attempts to demonstrate its professionalism while communicating its warmth to visitors. It is not just a car showroom, but also the third space for users to enjoy family leisure.
▼ 室内休息区与户外草坪互相看通，强调了该项目的社区属性
The lawn is seen through the windows from the lounge, which underlines the community attribute of the project.
项目外立面设计以银色铝板包裹，透过立面橱窗可以隐约望见室内场景，犹如一个未来感十足的“空间盒子”。
The façade of the building is made from silver aluminum panels. The interior can be dimly seen through the windows as if it is a futuristic “space box”.
▼ 外立面 Façade
转角处的圆环造型灯贯通室内外，构建出立体式的视觉效果，4S店装修设计与户外草坪呼应，富有独特艺术感的造型灯同时丰富了立面的趣味性。
The circular light at the corner runs around indoors and outdoors, creating a dimensional visual effect and echoing the outdoor lawn. The unique and artistic lighting enriches the playfulness of the façade.
▼ 贯通室内外的圆环造型灯带来丰富的立面趣味
The circular light linking the indoors and outdoors enriches the playfulness of the façade.
▼ 贯通室内外的圆环造型灯 Circular light running around indoors and outdoors.
转角橱窗隐约显现室内用于休闲、社交和活动的“第三空间”，同时与品牌标志叠加形成纵向融合。
The French windows dimly reveals the “third space” for leisure, socializing and activities. It also overlays with the brand logo to forms a vertical integration.
▼ 轴测说明 Axon Drawing
室内在开放式格局下交融汽车展示、科技体验、生活休闲和美学空间多重需求的一体化展现，并低调的划分出Gallery、NIO Cafe、NIO Life等多个功能模块。简洁的白色主导空间视觉画面，利用不同类型的灯光环绕空间线条，营造通透纯粹的场景氛围。
The open layout integrates car display, high-tech experience, living and leisure, as well as aesthetics to meet multiple needs. It’s subtly divided into several functional modules, including gallery, NIO café, and NIO life. The simple white color dominates the visual image of the space. Different types of lighting are used to run around the space to create a translucent and pure scenario.
▼ 室内展车区Indoor showroom
与传统汽车售卖店不同的是，由于购物中心的面积限制，室内展示区将被更为高效的利用：除了陈列2台实体展车之外，设计师在一侧的墙面上内置了一个5米长2.4米宽的窗口，顾客可透过该窗口看到品牌的更多车型，窗口内部呈现的画面以人的视角进行1：1的模拟，为顾客提供更为直观的感受，同时也满足了品牌在有限面积下展出更多车型的需求。
Different from the conventional auto showrooms, NIO space has a limited area in the shopping center and its display area has to be efficiently used. In addition to the display of two models, designers also set up a display window, which is 5 meters long and 2.4 meters wide. Customers may learn more models through this window. The window exhibits the car in its actual size. It provides a more intuitive experience to customers while also meets the need to show more models in a limited space.
▼ 室内展示窗口 Indoor display window
▼ 效果图模拟Car rendering in its actual size
