项目名称:梦里东方
Project Name: Dream in the East
项目地址:苏州市姑苏区白塔西路
Location: Baita Xilu,Gusu Area,Suzhou
设计单位:无锡欧阳跳建筑设计有限公司
Design Company: OYTT Design
主案设计师:欧阳跳
Chief Designer: Tiao Ouyang
辅助设计师:周丹凤、郭芷萌、马小贝
Assistant Designer: Danfeng Zhou, Zhimeng Guo,Xiaobei Ma
项目面积:115平米
Area: 115 square meters
设计起止日期:2020年8月
Design Cycle: August,2020
完工时间:2020年11月
Completion time: November,2020
主要材料:西班牙TT微水泥,文化砖,不锈钢,木
Main Materials: TT TOPCIMENT,Cultural brick,Stainless steel,Wood
业主名称:Michael
Client Name: Michael
制造:上海邑通道具股份有限公司
Manufacture:Shanghai Hooyi Displays&Fixtures Industries Co., Ltd
灯光:米未照明
Light:MiWei Lighting
装置:青骑士艺术社
Installation: KNIGHT ART LAB
材料品牌:佛山缪唯娅陶瓷有限公司
Material brand:MUY Ceramic
项目摄影:徐义稳
Photographer:Yiwen Xu
项目视频:刘霖天
Video photographer:Lintian Liu
竹斋眠听雨,梦长里青苔。
门寂山相对,身闲鸟不猜。
——方岳《听雨》节选
一杯茶,饮的是一种风雅。华灯初上,摒弃红尘的喧嚣与嘈杂,掬一杯清香茶饮,奶茶店设计在文人山水画里思考时间的过去与未来,在虫痕鸟迹兽足中阅读生命的繁华若梦,在纵谷春秋聆听长卷跋尾、余音袅袅,重新思考东方美学的特殊意义。
A cup of tea represents elegance. When the evening lights are lit, people abandon the noise of the world of mortals and hold a cup of fragrant tea, reflect on the past and future of time in literati landscape paintings, read the prosperous life in the traces of insects, birds and animals, and listen to the long postscript and lingering sound in the spring and autumn period to rethink the special significance of oriental aesthetics.
CoCo都可白塔西路店以“梦游园”主题为切入点,设计藉由在地意向与空间的完美融合,进行品牌差异化定位的同时,打造一个独一无二的茶饮品牌形象。它秉持着自然低调的极简主义理念,营造出一个质感层次丰富的禅意空间,为顾客带来沉浸式多维度的感官体验。
Taking the theme of "dream garden" as the breakthrough point, this project aims to create a unique image of milk tea brand by the perfect integration of local intention and space to carry out brand differentiation positioning. It adheres to the natural and low-key minimalism concept, and creates a zen space with rich texture levels, bringing multi-dimensional sensory experience for customers.