项目名称：ZUIE WINE葡萄酒信阳东方一品店酒庄设计
设计单位：WDS
主创设计师：吕柯薇
设计团队：吕柯薇、王倩
设计周期： 2021.10-2021.11
竣工时间：2022.01
项目地址：信阳市平桥区新十八街与新十一大道交叉口西北侧东方一品裙楼
面积：150㎡
主要材料：聚碳酸酯阳光板、拉丝不锈钢、红砖、灰玻
客户：ZUIE WINE
摄影：如初商业摄影
红色光线里的渐变微醺
Gradient drunkenness in red light
ZUIE WINE - 东方一品，信阳
ZUIE WINE - Dongfang Yipin, Xinyang
传统认知中的葡萄酒专营店酒庄设计，往往是以“售卖行为”为主的，但当ZUIE WINE的甲方找到设计团队的时候，却提出了以“品鉴体验”为主的经营思路。作为ZUIE WINE这个本土葡萄酒品鉴店的首店，设计之初，酒庄设计团队就店面的具体空间功能和长期经营模式都与甲方进行了多次的探讨。最终确定了以品酒体验和多功能社交为主的复合型场地功能设计思路。
Wine franchise stores in traditional cognition are often based on "selling behavior", when the first party of ZUIE WINE found the design team, they proposed a business idea based on "taste experience". As the first store of ZUIE WINE, a local wine tasting store. At the beginning of the design, the design team discussed the space function and long-term business model of the store specifically with ZUIE WINE. The functional design idea of a complex venue with wine tasting experience and multi-functional social interaction was finally determined.
在酒庄设计理念方面，通过与甲方的反复沟通，设计团队考虑从葡萄酒本身出发，围绕品酒时会出现的体验感进行推敲，进一步在场地空间内强化品鉴的主题。
In terms of design concept, through repeated communication with ZUIE WINE, the design team starting from the wine itself, scrutinizing the experience that will appear when tasting wine, and further strengthening the theme of tasting in the venue space.
葡萄酒的品鉴与其他酒类较为不同，在这一过程中，被倒进高脚杯的酒液会被数次摇晃，并会在杯壁上产生挂杯这一现象，而在此时仔细观察酒杯，就会看到挂杯的酒液呈渐变的层次由浅至深延伸到杯中液面。由此，设计团队决定以诸多葡萄酒中具有广泛代表性的红酒颜色为设计基础，以挂杯后的渐变层次作为主要表现形式进行场地设计。
The tasting of wine is different from other alcohol drinks. The wine poured into the goblet will be shaken several times, during this process, a phenomenon of hanging on the wall of the wine-cup will occur. Observing the wine wineglass, you will see that the wine liquid in the hanging wineglass extends from shallow to deep to the liquid level in the wineglass. Therefore, the design team decided to use the red wine color that is widely representative of many wines as the design basis. The site design is carried out with the gradient level after hanging the wineglass as the main form of expression.
店面门头招牌的设计，即对渐变的层次进行了第一次表现。酒庄设计团队使用覆有渐变印刷灯箱膜的发光灯箱，配合聚碳酸酯阳光板，在白天日光作用下，呈现出细腻的珠光白色，夜晚则会由发光灯箱透过渐变膜映射出彩色的渐变光，并在阳光板的遮盖下，呈现出长虹玻璃的质感和效果。
The design of the storefront signboard is the first expression of the gradient layer. Design team used a luminous light box covered with a gradient print light box film, combined with a polycarbonate sun panel, under the action of sunlight during the day, showing a delicate pearlescent white. At night, the luminous light box will reflect the color gradient light through the gradient film. Under the cover of the sun panel, it will present the texture and effect of Changhong glass.
