在禾缦肌研美学中心，熊猫NANA无意复刻自然中的优美，而是期待以一种有机、自然的设计语言勾勒出禾缦品牌的表达“点亮肌肤时刻”，帮人们找到心灵的憩息之所，唤醒美好自己的芳香疗法疗愈空间。
NANA is looking forward to outline the brand slogan“lighten the moment for skin”with the design language of organic and natural rather than copy the natural beauty. Creating a therapeutic space with aroma that helps people awake inner peace and beauty.
美学中心设计如同空间的自然过渡，在灯光设计方面，熊猫NANA没有粗暴直接地点亮空间某一处，而是以一种内敛的无主灯方式指引着人们的视觉，以线替点，让灯光作为更整体的形式描绘空间的曼妙身姿。
In terms of lighting design, Panda NANA employs the same transition as in space. Instead of directly illuminating specific areas, the lighting gently guides people's vision through a restrained use of ambient lighting. Lines have replaced focal points, thus, the contours of the space is outlined by the overall lighting.
二维的视觉转换
Two-dimensional visual transformation
基于品牌特性和三维空间的打造，在品牌VI的设计上，熊猫NANA将“点亮肌肤时刻”的品牌表达与三维空间中的柔软语言相结合，从而进行二维的平面视觉转换。
Brand's visual identity is based on the brand attribute and the creation of a three-dimensional space. Panda NANA integrates "lighten the moment for skin" with the language of softness in the three-dimensional space, thus result in a successful two-dimensional visual transformation.
“Hoormem”采用有衬线字体，细而精致的曲线或直线，给字母带来了一种经典而优雅的艺术观感，正如三维空间中的光线成为空间中不可或缺的点缀。在中文的字体设计中，遵循着同样的设计原则。
"Hoormem" adopts serif with delicate curves or straight lines, giving letters an artistic sense of classic and elegant. Just as light serves as an essential embellishment in the three-dimensional space, the design of Chinese character also follows the same principle.
美学中心设计无论是二维的平面设计，还是三维的空间设计，都是“禾缦”品牌的视觉表达。熊猫NANA将无形的品牌特性以一种艺术化的设计语言来进行品牌叙事，助力“禾缦”打造更好的品牌形象，呈现更好的品牌价值。更具辨识度的品牌，更容易赢得商业瞩目与转换。
Both two-dimensional graphic design and three-dimensional spatial design serve as visual expressions of Hoormem. Panda NANA employs an artistic design language to narrate the intangible brand attributes, thus assisting Hoormem in presenting a stronger brand image and delivering greater brand value. A more recognizable brand is more likely to capture commercial attention and drive conversion.
