项目地点｜广东东莞
      项目面积｜200平方米

设计公司｜懒猫创意空间设计有限公司

设计总监｜懒猫

设计团队｜晓东、马欣、张竞元

完成时间｜2019.8

随着90后等年轻一代消费群体的崛起、大众对于医疗美容的观念逐渐开放，美容消费需求不断攀升，市场上的传统美容机构大多昏暗花哨，很难满足年轻消费群体的体验感，百莲凯面对现下的局面，需要一个新的空间形象打破消费者的固有思想，通过空间形成吸引力从而扩大消费群体，向年轻化转变。店铺装修

With the rise of the younger consumer groups such as the post-90s generation, the gradual opening of the public's concept of medical cosmetology and the rising demand for cosmetology consumption, most of the traditional cosmetology institutions in the market are dim and gaudy, and it is difficult to satisfy the experience of the younger consumer groups. Bai Liankai needs a new space image to break the inherent thinking of consumers and form attraction through space. So we can expand the consumption group and change it to younger group.

相较于美容院，TA还是一个生活美学空间，儿童娱乐区、水吧区、休闲区、三大主题房，店铺装修满足了客户的各种休闲活动和消费场景。

Compared with beauty parlors, TA is also a living aesthetic space. Children's recreation area, water bar area, leisure area and exclusive men's VIP room meet the various leisure activities and consumption scenarios of customers.