项目名称:MACIO 玛格惠州品牌总店展厅设计
Project Name:MACIO Store(Huizhou)
项目地点:惠州市惠城区演达二路万饰城B馆3楼315-316
Project Location:Room 315-316, 3rd Floor, B Hall Wanshi City, Yanda 2nd Road, Huicheng District, Huizhou City, Guangdong
项目面积:420㎡
Project Area:420㎡
完工时间:2022.3
Completion Date:March, 2022
设计公司:予美组设计
Design Company:Yumei Group Design
设计主创:张志军
Chief Designer:Zhang Zhijun
设计团队:黄锦伟、钟立城、彭景松、陈欢、黄小玲
Design Team: Huang Jinwei, Zhong Licheng, Peng Jingsong, Chen Huan, Huang Xiaolin
软装设计:MECA君悦美家
Decoration Design:MECA Junyue Beauty Home
施工统筹:惠州稻田装饰
Construction: Huizhou Daotian Decoration
合作材料:TECLIC天格地板,Novacolor诺瓦艺术涂料,SANTAN想天照明,HBI瓷砖,GROHE德国高仪,瑞丰石材,唯佰艺术造
Cooperating Materials: TECLIC Tiled floor, Novacolor Art Paint, SANTAN Sky Lighting, HBI Tile, GROHE, Ruifeng Stone, Weibai Art Landscape
摄影:欧阳云
Photography:Ouyang Yun
文字:无远文字/太白
Words:off-words/Venus
“我为赫尔墨斯建造的小神殿就在那儿,你并不知道它对我来说有着何种意义。路过的人只看见了一座优美的殿堂——小小的,四根柱子、极其简单的式样。谁都不知道,这座令人留恋的神殿是我深爱的科林斯恋人的数学形象,这座神殿忠实再现了她独有的平衡。”——尤帕里内奥"
There is the little temple I built for Hermes, and you have no idea what it means to me. Passers-by saw only a beautiful temple -- small, with four pillars and a very simple design. Little did anyone know that this haunting temple was the mathematical image of my beloved Corinthian lover, and that it faithfully represented her unique balance." -- Euparineo
柱的拟人Personification of Column━作为全屋定制领域具有影响力的高端服务品牌,延续惠州总店的整体基调和象征元素的同时,展厅设计以灵活的适应、细微的革新、思想的进化塑造出玛格演达旗舰店新的面貌。
As an influential high-end service brand in the field of whole-house customization, it continues the overall tone and symbolic elements of Huizhou Store and shapes the new appearance of Damagh flagship store with flexible adaptation, subtle innovation and ideological evolution.
展厅设计的构思和出发点在于尽可能地弱化其商业的本质属性,通过公寓式体验的主观空间置入,强调家居情境之于你我的意义所在,探求“身临其境”的真实性和亲近感。
The idea and starting point of the design is to weaken its essential commercial attributes as much as possible. Through the subjective space of apartment-style experience, the design emphasizes the significance of the home situation to you and me, and explores the authenticity and closeness of "immersive".
一般而言,入口设接待是常见的迎宾需要,然而随着消费观念的演变,自主的、随意的、无需刻意突出的行为方式日渐被大众所推崇。展厅设计在玛格演达店,一根细柱立于入口一侧,与景观小品构成了连续的整体,以拟人的形象充当着迎宾的作用,细腻而精致的构造引发好奇与停留,继而邀请每一位访客进入展厅内部。
Generally speaking, reception at the entrance is a common need to welcome guests. However, with the evolution of consumption concept, independent, casual and without deliberately prominent behavior is increasingly respected by the public. In MACIO Store (Yanda), a thin column stands at the side of the entrance, forming a continuous whole with the landscape sketch. The personified image serves as a welcome to guests. The delicate and delicate structure arouses curiosity and stays, and then invites every visitor to enter the exhibition hall.