项目名称丨惠州华贸天地会员中心设计
项目业主丨惠州市润鑫商城发展有限公司
项目地点丨广东惠州
设计面积丨320㎡
设计时间丨2023年3月
交付时间丨2023年12月
甲方团队丨孙俊普、赖静怡
硬装设计丨异开设计 EK DESIGN
软装设计丨泡泡艺廊 PP DESIGN GALLERY
项目主材丨红洞石、哑光烤漆板、白沙米黄石材、木饰面、夹丝玻璃
项目摄影丨黄早慧
华贸天地会员中心：商业焕新，重塑空间价值
VIP Lounge, Huamao Place: A Commercial Revival with Redefined Space Value
2011年，华贸天地以高端商业进入惠州江北CBD核心，从湾区的时尚购物休闲中心，成为惠州人接轨国际化大都会生活的向往之地。
In 2011, Huamao Place made its grand entrance into the heart of the CBD area north of the East River as a premium commercial complex. This transformed it from being just a fashionable shopping and leisure centre in the Guangdong-Hong Kong-Macao Greater Bay Area to the top destination of Huizhou citizens, a place where they can experience a lifestyle on par with those in international metropolises.
面对新媒体时代购物的竞争洗牌，实体商业回归以人为本的服务理念。异开设计和泡泡艺廊团队，从艺术性探索和功能性再塑，对华贸天地3F原会员中心及外走廊区域进行整体改造升级，焕新品牌空间以缔造新的商业价值。
In the face of the reshuffling competition in the shopping landscape of the new media era, brick-and-mortar businesses are returning to a people-centric service philosophy. EK Design and PP Design Gallery worked together to embark on an artistic exploration and functional reshaping of the VIP Lounge on the 3rd floor and exterior corridor area of Huamao Place. The objective is to foster a holistic transformation and upgrade, rejuvenating the brand's space to forge new commercial value.
VIP Lounge作为品牌与会员顾客建立深层次互动与信任的重要场域，会员中心设计通过极致的体验感受重塑实体商业的核心实力。存量时代的商业焕新，关键在于理解未来的消费模式从而创新场景。
Acting as a pivotal stage for fostering profound interaction and trust between brands and their loyal clientele, the VIP Lounge plays a significant role in redefining the heart of the brick-and-mortar business, purely through the power of an unrivalled, sensory experience. The revitalisation of business in the era of principal assets hinges on understanding future consumption patterns, thus innovating scenarios.
空间布局规划Spatial Layout & Planning
穿过应季更新的展示走廊，前台接待、公共活动、私密洽谈三大区域，会员中心设计通过色彩与材质的呼应，制造各空间体块穿插、互动的效果，让商业高定的艺术趣意在方正的小空间内伏笔自由。
Upon crossing the seasonally refreshed display corridor, you are greeted by three main zones: the reception area, the communal space, and the private consultation area. Through the thoughtful interplay of colours and materials, an interactive and intertwined spatial experience is meticulously crafted. This ingenious design approach injects an artistic flair into the premium commercial complex, subtly hinting at the freedom of expression within this seemingly formal and compact space.
原会员中心四周商铺满目、环境复杂，主空间更藏于15米长的走廊后端，考量其昭示性与私密性的辩证关系成为设计关键。
Situated amidst a bustling array of shops, the original VIP Lounge found itself in a labyrinth of complexity. Its centrepiece, an enthralling main space, was ensconced at the end of a 15-meter-long corridor. The critical design challenge revolved around striking a delicate balance between its desire to be seen and its need for seclusion, resulting in a fascinating dialectic of exposure and privacy.
从门头开始，用通体的红洞石搭建感官支点，在造型上作内倒、折叠处理，制造视线与动线的转折，长道尽头窥见前台的“半身”，欲言而止且露高级。
Starting from the entrance, the sensory fulcrum is constructed with unifying red travertine, which is cleverly designed with inward sloping and folding treatments. These manipulations ingeniously create a shift in visual and moving lines. As you traverse the elongated corridor, you catch a glimpse of the reception desk appearing as if it were a 'half body', elegantly insinuating a sense of sophistication that leaves you yearning for more.
解构空间
品牌的格调印记
Deconstruction of Spaces with Imprinted Aesthetic of the Brand
当高定设计介入商业空间，原规整的格局通过独特的解构演绎，艺术的技法转化为鲜明的空间特征，创造出独具品牌气质的形体印记，与高端客群达成潜意识的认同与共鸣。
When premium-tailored design infiltrates commercial spaces, the original orderly layout is interpreted through unique deconstruction. Artistic techniques metamorphose into striking spatial characteristics, forming a physical imprint that embodies the brand's distinct personality. This resonates subconsciously with high-end clientele, forging an unspoken consensus and harmony.
接待空间突破传统平铺直叙的块面，会员中心设计以不规则的形状切割墙体，制造“缺隅”的视觉效果，光线穿透洞口，引人指向深层的空间。
The reception area shatters the conventional narrative of flat surfaces, employing an unconventional approach of shaping the walls with irregular cuts. This creates a visual effect of “missing corners”. As light permeates through these openings, it draws the eye towards the deeper recesses of the space.
片状的切割与围合，延续至内部的水吧空间，双前台区域衔合成完整的体块，内外空间自然联结，通透共生，承接流畅的行径体验。
The slicing and enclosing of the slab-like structure extend into the interior bar space. The dual reception area merges into a unified entity, seamlessly linking the interior and exterior spaces. This symbiosis creates a transparent, shared experience, fostering a fluid journey throughout the space.
