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首页 > 商业 > 梵誓珠宝上生新所店

梵誓珠宝上生新所店

设计方:平介设计(苏州平介建筑科技有限公司)

设计深化:上海衡泰建筑设计咨询有限公司

项目设计&完成年份:2020

主创及设计团队:王乙童,杨楠,段雅文,黄迪,肖明峰

项目地址:上海市长宁区延安西路1262号 上生新所6号楼204-205室

建筑面积:130m2

摄影版权: 朱润资/林圭佳栋

客户:梵誓珠宝

项目背景   

项目位于上海市长宁区上生新所二楼,原场地为两个房间,中间可开洞联通,占地约130平方米,净层高仅2.4米。客户的要求满足多种接待区、艺术装置、仓库区、展示区及辅助功能空间等,珠宝店铺设计对内保证实用,对外强调美观,并附有创造力。面对功能、空间与环境的多重矛盾关系,设计师需按照需求打通多余墙体,将大小两个房间做成一个店面,通过设计突破原有场地的限制,并在严格把控成本的基础上发挥出最好效果,打造一个集交流、展览、零售、打卡等功能于一体的商业空间,在有限的空间回应多种需求,给顾客带来最好的购物消费体验。

Project Background

Located in the second floor of a building named Columbia Circle in Changning District, Shanghai city, the area, covering 130m2 and measured at 2.4 meters high, includes two rooms which can be connected by breaking the wall in between. The client requires that the design can be adapted to a variety of reception areas, art installations, warehouse areas, exhibition areas and auxiliary space, etc., and it should be practical in usage and beautiful in design and have a sense of creativity. Be faced with the challenges of contradictions among functions, spaces and environment, the designer needs to get rid of unwanted walls and make the two rooms a whole one. He needs break out the chains of original area by designing and satisfies the client to the extreme on the basis of strictly controlling the cost, creating a commercial space with the function of communication, exhibition, retail, tourism, and other functions. The limited space with unlimited functions provides the customers with the best shopping experience.

项目场地 ©林圭佳栋

Site © Lin Guijiadong

设计概念——苏美尔星球KR-π铂金矿坑寻宝

宝石的意义不仅在于其本身价值,更在于其背后探索发现的过程。纵使悬崖峭壁,密洞深渊,采矿者也愿意去探索未知的、神秘的世界,最终得偿所愿。

铂金是梵誓品牌重要的元素,宇宙中铂金资源最充足的地方,就是苏美尔星球的KR-π铂金矿。因此设计师希望打造一个神秘的富有体验感的异形空间,模拟探险者登陆外星球铂金矿坑的体验,让每个进入梵誓的顾客都怀着好奇心去探索发现,找到属于自己的那款宝石。

The concept of design-- Treasure hunt in the KR-π platinum mine on Sumer planet

The significance of gems lies not only in their own value, but also in the process of discovery behind them. Even with cliffs, dense caves and abysses, miners are willing to explore the unknown and mysterious world, and finally get what they want.

Platinum is an important element of the ONESWEAR brand. The place with the most abundant platinum resources in the universe is the KR-π platinum mine on the Sumer planet. Therefore, the designer hopes to create a mysterious and experiential alien space, simulating the experience of an explorer landing in a platinum mine on an outer planet, so that every customer who enters the Vow will explore and discover with curiosity and find his own gem.

入口门面 ©朱润资

The entrance ©Zhu Runzi

主展示区 ©朱润资

The Main Exhibition Space ©Zhu Runzi

入口的空间的洞穴造型,为顾客营造出探险者登陆外星球铂金矿坑的体验。

The cave shape of the space at the entrance creates the experience of an explorer landing in a platinum mine on an alien planet.

外墙面用真石漆刷成素白色,门的造型呼应洞穴概念。几个形态不一的流线型曲面造型的窗户在周围线性灯带的均匀的照射下泛着温暖的色彩,使空间视觉更具穿透性与连贯性,同时这些洞穴造型为新加厚突出装饰层打洞做出的效果,对原有墙面不会产生破坏。

The façade is painted plain white with natural stone coating, and the entry is designed to echo with the concept of caves. Several streamlined and curved windows of different shapes display the color of comforting with well-distributed illumination of the strings of lights surrounding them, making the space looks more integrated and coherent. Meanwhile, such design comes from newly-thickened walls to extrude the decoration part and will not damage the original wall.

入口门面 ©朱润资

The entrance ©Zhu Runzi

入口细节 ©林圭佳栋

Entrance Detail © Lin Guijiadong

外立面上的异形洞底部安置了镜面,既可以反射周围上生新所优美独特的景色,又为来往游客提供了观光驻足,打卡拍照的素材。

A mirror is placed at the bottom of the special-shaped hole on the facade, which not only reflects the beautiful and unique scenery of the surrounding Columbia Circle, but also provides materials for tourists to stop and take photos.

外立面造型洞 ©林圭佳栋

Façade Mirror © Lin Guijiadong

整个空间设计从展品的布置开始,因为考虑到业主提出要将原来店铺的珠宝盒重新利用放置在新店中,设计师将旧珠宝盒隐匿于墙面的穿孔板中,弱化了珠宝盒庞大的体量和方正的造型。同时,将珠宝盒嵌制于墙上也为中心流线型网红打卡装置节省出较大空间。墙面采用穿孔板切割成片状曲面,并满足一定防火等级要求。

The design of the whole space starts at the exhibition space. The designer directly combines showcases and walls, leaving much room for streamlined artwork for exhibition at the center. The wall is made up of perforated boards which are cut into curved surfaces in pieces and has relatively strong ability of fire-proof.

主展示区 ©朱润资

Main Exhibition Space ©Zhu Runzi

主展示区 ©朱润资

Main Exhibition Space ©Zhu Runzi

曲线语汇贯穿整个空间结构与界面,按业主要求,墙面上布满方形的多媒体电视,设计采用连续的片状曲面墙面将这些多媒体电视和展柜柔化,将它们嵌入曲线凸出造型中。深灰色弯曲错落的铝板与展柜融合,过渡自然,模拟矿坑洞穴乱石嶙峋的效果,珠宝店铺设计同时满足了展示珠宝的功能,增大空间利用率,也使室内空间更有流动感。

The curves are involved in the whole structure and appearance: the walls that used to be placed with full of square multimedia televisions are adapted to the continuous curved flakes which visually soften the edges of the televisions and showcases by embedding them in the shape of curves. The dark-gray curved and detached walls integrate with showcases makes a nature transition, a simulation of rocky coastlines in holes and caves. At the same time, the design meets the need of jewelry exhibition, improve space utilization and creates a visual sense of flow inside the space.

多功能打卡桌 ©朱润资

Main Exhibition Desk ©Zhu Runzi

次展示区 ©朱润资

Sub-Exhibition Space ©Zhu Runzi

白色墙面上原本是方形窗户,为了统一设计语汇,设计师在墙里用轻钢龙骨新建一层隔墙,并在上面开异形的洞与外立面相呼应,同时弱化了原本方形的窗户形式,也使视线更加通透。珠宝店铺设计室内空间中通过窗户引入自然光,并搭配专业照明系统,使空间在日光及人造光中形成完美平衡。

The white walls used to be decorated with square windows. To standardize the design language, the designer builds another barrier by using light steel joist inside the walls and creates anomaly holes on the top to fit in the outside design and smooth the vision of original square-like appearance of windows, making the overall arrangement more clear. The nature light let out through windows and professional lighting system achieves a perfect balance between sunlight and artificial light for this space.

平介设计

设计收费:500 元/平             

擅长类型: 家装、豪宅、餐厅、店铺

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