类别：零售
地点：香港湾仔骆克道333号
项目面积：约93平方米
完工时间：2018年9月
设计师：Elaine Lu (卢曼子), Vincent Lim (林振华）
设计公司：Lim + Lu林子设计
摄影：Lim + Lu林子设计
借助七大独具特色的浴室场景，Lim + Lu林子设计为Colourliving重构零售体验。
作为一家另类的生活方式概念店，Colourliving云集了欧洲精选的家居家具、配件和生活方式类产品。Lim + Lu林子设计接受委托，对位于香港湾仔的Colourliving旗舰店卫浴展厅进行了重新设计。
在当今的消费驱动型社会中，消费选择极其丰富。这导致多数零售商店着眼量大于质。卫浴零售商们普遍的策略，便是在有限的空间展示尽可能多的产品。在土地稀缺且地价昂贵的香港，情况更是如此。然而这种做法却给消费者造成极强烈的压抑感，这些产品密密麻麻排列开来亦失去其独特性。
Lim + Lu林子设计从一开始便要重新构想零售体验，为消费者提供一种全新的视角。由此塑造了七个独特的浴室场景，融和各种配件、材料、颜色和风格进行展示。这七种场景装饰契合了不同购物者的独特个性，引导他们预想产品在真实生活场景中的效果，同时也为他们如何使用产品提供了灵感。
Lim + Lu林子设计想要创建现场式的购买目录体验，即消费者视野范围内的所有产品都可购买。为了实现这一构想，Lim + Lu林子设计对Colourliving的建筑材料、饰面、卫浴洁具、配件、配饰及照明在内的所有库存进行了梳理。最终，使Colourliving所提供的产品得到全面地展示，所有所见都可购买：从浴室的固定装置，到香味扩散器，再到墙上的瓷砖，甚至挂钩和挂钩上的浴袍。从新古典主义的蓝色墙面背景，到带天窗的全混凝土区域，每个场景都运用了不同的材料和色彩方案。活泼的粉色、绿色和金色点缀了整个空间。
在香港，浴室空间设计往往易被忽视。顾客通常更多的为他们的客厅、餐厅和卧室花费心思。但沐浴与清洁对于我们的健康以及生活方式而言极为重要，我们希望通过创造美丽的浴室空间来带动更多人去关注他们的浴室。
Colourliving Showroom
Category: Retail
Location: 333 Lockhart Road, Wanchai,Hong Kong
Project area:1000 sqft
Date of completion:September, 2018
Designer: Elaine Lu, Vincent Lim
Design Studio: Lim + Lu(www.limandlu.com)
photography: Lim + Lu
Lim + Lu reimagines retail experience by introducing seven unique bathroom scenarios for Colourliving.
Colourliving, a distinctive concept lifestyle store that brings together meticulously selected European home furniture, fittings, and lifestyle products, has tasked Lim + Lu to redesign the sanitary showroom of their flagship store in Hong Kong’s Wan Chai district.
In today’s consumer driven society, choices are plentiful. As a result, retailers often resort to the quantity over quality model. A common strategy from retailers selling sanitary ware is to display as many products as they possibly can in the limited space they have. This cannot be truer in Hong Kong, where land is scarce and real estate is expensive. This often creates an overwhelming sensation for the consumer as these products lined side by side start to lose their individual characteristics.
Lim + Lu’s objective from the onset was to reimagine the retail experience and to provide a new perspective to consumers. The result is seven unique bathroom scenarios showcasing a myriad of fittings, materials, colors, and styles. The design offers seven bathroom vignettes befitting each shopper’s unique personality, helping them envision the products in a real-life situation as well as offering inspiration.
Lim + Lu wanted to craft an in-person shopping catalogue experience, where everything within the consumer’s field of vision can be purchased. In order to realize this vision, Lim + Lu combed through Colourliving’s entire inventory of building materials, finishes, sanitary wares, fittings, accessories, and lighting. As a result, Lim+Lu created a comprehensive showcase of products that Colourliving offers, everything that one sees can be purchased; from the bathroom fixtures, to the scented diffusers, to the ceramic tiles on the wall, or even the bathrobe hanging on the hook and the hook itself.
Bathrooms are often overlooked in Hong Kong. Clients commonly opt to spend on their living room, dining room, and bedroom. However, bathing and cleansing are such important components of our wellness and lifestyle, we hope by creating beautiful bathroom spaces, we can help inspire others to do the same.
设计公司
