方直集团·佛山星耀国际营销中心设计

项目名称 | 方直集团 · 佛山星耀国际营销中心设计

项目地址 | 中国 · 广东佛山

业主名称 | 方直集团

业主团队 | 曹阳、林艺峰、尚娣

设计团队 | 崔端、罗辉、刘旭安、陈永球、符智恒、邱丽敏、甘思婷、张媛、胡吉安、谢丹、魏丽丽

硬装设计 | DAS大森设计

软装设计 | DAS大森设计

完工时间 | 2021年9月

项目面积 | 1100㎡

项目摄影 | YUAN MEDIA LAB

空间以现代艺术馆形象展示时尚艺术、城市社交等生活功能的体验，打造花园综合体、高端艺术美宅，客群为佛山本地客户及广州等外区域挤出型客户、粤港澳大湾区投资客户。

The space will be shown as a modern art gallery, and the experience of life functions such as fashion art and urban social interaction which created to build a garden complex and a high-end artistic house. Customers are local customers, extrusion customers from Guangzhou or other regions, and investment customers from the Greater Bay Area.

营销中心设计以追求刚需功能和感性的氛围处理作为设计基础，整体空间描绘着一场太空的探索。天花造型提取太空元素作为原型，增加空间有趣的视觉角度。

The space design based on pursuing utility functions and Sensuous feeling, to depicts an outer space exploration. The ceiling shape which considering outer space elements as a prototype to make the space more interesting from our visual angel.

“穿梭机”形成了空间的艺术焦点，营造出一个城市艺术馆的沉浸式体验。

The "shuttle" is the artistic focus of the space, creating an immersive experience of an urban art gallery.

佛山历史悠久，从而产生历史记忆共鸣和文化的认同，设计师巧妙利用影像与装置的结合，凸显了一个城市记忆锚点，也达到了营销品牌的定位。

Foshan has a long history, which generates resonance of historical memory and cultural identity. The designer skillfully uses the combination of shadow and artwork to highlight an anchor point of city memory, and also achieves the positioning of marketing brand.